Area Sales & Education Manager, London & South (Maternity Leave Cover)

soldejaneiro • London, United Kingdom

No Relocation

Posted: September 9, 2026

What You’ll Do

This is a field-based role and will require extensive travel throughout Central London and the South of the UK.

RETAIL SALES PERFORMANCE IN B&M:

Responsible for achieving agreed sales targets within designated areas, with business plans in top Flagship Doors aligned to national and locally relevant in-store activity.
Establish a focus door list based on sales goals and current performance monthly, be able to prioritise and independently manage journey planning within the area.
Constantly evaluate area sales results and revise strategy based on successes and challenges.
Establish and develop strong relationships from store leadership to store-level employees.
Develop seasonal marketing plans with retail partners in the area to achieve retail sales goals through local event opportunities, training and strategy meetings.
Take ownership for the success of the retailer beauty staff in-store, driving the team to achieve their KPIs through impactful and engaging educational touchpoints and business planning.
Work closely with the UKI head office team to give feedback on commercial opportunities in the field.
Evaluate stock levels for products when conducting store visits and communicate needs based on account specifications.
Support and maintain visual merchandising updates and needs based on merchandising guidelines and retail planograms.
Provide consistent feedback from store visits and training to help shape future decisions.
Responsible for strategic budget decisions and overall compliance.

TRAINING AND EDUCATION:

Develop strong relationships with all store level leadership to identify and partner on training opportunities in the area.
Coach and develop staffing agency and retailer in-store teams to become brand experts and advocates.
Have an innovative approach to identifying local opportunities to educate in-store teams, both in-person and remotely.
Confidently conduct training on new and existing products in both formalised education sessions and during on-the-spot coaching opportunities.
Lead by example during in-store selling and coaching days, demonstrating best-in-class customer experience. Be the embodiment of a brand advocate, championing the brand at every internal and external touchpoint.
Ability to create positive learning environments for both sales and retailer teams in person and through digital touchpoints
Foster an environment that encourages the open exchange of ideas and inspires those at point of sale.
Lead from the front at retailers conferences and educational events, with the ability to confidently present on stage and to a large audience.
Able to support in the development and creation of digital education material such as videos and product cards.

EVENTING AND CONSUMER ACTIVATIONS:

Collaborate with internal teams to identify & deliver eventing and experience opportunities across the UK and Ireland.
Identify whitespace opportunities for eventing and experience in the area’s flagship stores and cities.
Track and share insights, results and ROI from area activations.
Build strong relationships with agency partners to identify best in class teams, and deliver coaching and training to ensure exceptional customer experience.
Able to execute large scale sites, local events and area activations with excellence.
Adopt a ‘hands-on’ approach to eventing and activations, leading the way with consumer experience and operational standards.
Collaborate with internal stakeholders in Brand Marketing and VM to ensure all necessary event materials are prepared and available.

LEADERSHIP:

Experience as a hands-on leader who loves being on the sales floor to motivate, coach, and help teams succeed.
A natural storyteller with enhanced persuasive selling skills & an adept negotiator with proven examples of success.
Innovator with the ability to work independently and handle multiple tasks in a fast-paced environment.
Ability to network and influence senior stakeholders, and clearly communicate recommendations concisely and persuasively.
Should have an energetic, positive, and service-oriented personality and be skilled at relationship-building.
Must be focused, show excellent attention to detail, and demonstrate an entrepreneurial approach to their work.
Has successfully identified, recruited, supervised, motivated and developed people.
Should be passionate about skincare, body and fragrance products, and implementing brand education and training initiatives.

2+ years’ experience in premium beauty in a managerial role with experience of sales and education.
Excellent written and verbal communication skills.
Experience working across different channels of premium beauty: Department Stores, Beauty Specialists, Boots & others.
Have a valid driver’s license and be able to easily commute within the area, and willing to travel out of the area for events or meetings.
Should be proficient in MS Office (Word, Excel and PowerPoint).
This is a field-based role, candidates should be comfortable to travel and able to spend 80% of time out in the field/in-store.

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