Branding/Marketing SME (Remote) - GovCIO
Govcio • United States
No Relocation
Posted: July 2, 2026
Additional Content
Responsibilities
- Serve as a key member of the Data Modernization team with primary responsibilities that include executive communications as well as support for internal communications.
- Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders.
- Monitor trends and best practices in internal communications to improve strategies.
- Translate complex technical concepts (data governance, analytics, platform capabilities) into clear, audience‑appropriate messaging.
- Develop presentations, briefs, narratives, marketing collateral, platform overviews, and stakeholder engagement decks.
- Partner with cross‑functional teams (product, engineering, PMO, change management) to ensure consistent positioning and alignment with program goals.
- Assess audience needs, synthesize requirements, and produce targeted messaging to drive adoption and stakeholder buy‑in.
- Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders.
- Ensure smooth execution of executive engagements with relevant customers/partners.
- Develop strong internal relationships to support communications, stakeholder engagement, and program priorities.
- Gather, analyze, and report data on marketing and communication campaigns.
- Use insights from data analysis to adjust strategies and improve outcomes.
- Innovate and implement new communication tools and techniques.
- Continuously improve communication processes and strategies.
Required Skills and Experience:
- Bachelor's in business administration, Business Management, Computer Science, Information Systems, Journalism, Marketing, Communications, or related fields plus 12 years of experience.
- Experience developing go‑to‑market strategies, value propositions, and messaging frameworks for data products or enterprise platforms.
- Proven skill in designing and executing multi‑channel communication plans (internal/external comms, stakeholder updates, campaign messaging).
- Experience supporting large‑scale transformation efforts, including change management messaging, communication sequencing, and stakeholder mapping.
- Exceptional writing, editing, and presentation skills with the ability to meet tight deadlines, organize complex information, and support leadership communications.
- Strong verbal communication and organizational skills.
- Ability to work independently and in a remote team setting.
- Analytical skills to assess communication processes and campaigns.
- Project management skills to handle multiple projects and meet deadlines.
- Interpersonal skills to build strong relationships with team members, stakeholders, and partners.
- Presentation skills for delivering polished presentations to diverse audiences, including senior executives.
- Proficiency with content management systems, event management software, Microsoft Office Suite, Canva, video editing/creation programs, MS SharePoint, and various communication platforms.
- Understanding of social media strategies and digital marketing tools.
Preferred Skills and Experience:
- Deep expertise in federal/VA-focused marketing, including familiarity with VA OIT, data platforms, and government program communication norms.
- Familiarity with federal acquisition language, LOE documentation, strategic plans, and communication best practices for government stakeholders.
- Experience with Veterans Affairs or other government agencies.
- PMP, Scrum Master, and/or other Agile/SAFe certifications.
- Strategic Communication Management Professional (SCMP)
- Certified Public Relations Counselor (CPRC)
- Digital Marketing Professional Certification
Clearance Required
- Ability to obtain and maintain a suitability/Public Trust
If you are selected to move forward through the process, here’s what you can expect:
- During the Interview Process
- Virtual video interview conducted via video with the hiring manager and/or team Camera must be on A valid photo ID must be presented during each interview
During the Interview Process
- Virtual video interview conducted via video with the hiring manager and/or team
- Camera must be on
- A valid photo ID must be presented during each interview
During the Interview Process Virtual video interview conducted via video with the hiring manager and/or team Camera must be on A valid photo ID must be presented during each interview
- During the Hiring Process
- Enhanced Biometrics ID verification screening Background check, to include: Criminal history (past 7 years) Verification of your highest level of education Verification of your employment history (past 7 years), based on information provided in your application
During the Hiring Process
- Enhanced Biometrics ID verification screening
- Background check, to include:
- Criminal history (past 7 years) Verification of your highest level of education Verification of your employment history (past 7 years), based on information provided in your application
Background check, to include:
- Criminal history (past 7 years)
- Verification of your highest level of education
- Verification of your employment history (past 7 years), based on information provided in your application
At GovCIO, we consistently hear that meaningful work and a collaborative team environment are two of the top reasons our employees enjoy working here. In addition, our employees have access to a range of perks and benefits to support their personal and professional well-being, beyond the standard company offered health benefits, including:
- Employee Assistance Program (EAP)
- Corporate Discounts
- Learning & Development platform, to include certification preparation content
- Training, Education and Certification Assistance*
- Referral Bonus Program
- Internal Mobility Program
- Pet Insurance
- Flexible Work Environment