Chief Marketing Officer (CMO)
IGAMINGHUNT • Remote
Posted: July 31, 2026
Job Description
We are looking for an experienced Chief Marketing Officer to lead the marketing function for a multi-brand iGaming business operating across international markets. This role will be responsible for defining the overall marketing strategy, driving sustainable customer acquisition, strengthening brand positioning, and delivering measurable commercial growth. The successful candidate will combine strategic leadership with a strong performance marketing background and extensive experience managing cross-functional teams within a fast-paced iGaming environment.
This role could be with the remote or hybrid setup.
Responsibilities
Develop and execute a comprehensive marketing strategy across multiple brands, geographic markets, and acquisition channels within the .com segment, ensuring alignment with overall business objectives
Identify new growth opportunities through market research, competitor analysis, customer insights, and brand positioning while continuously optimizing marketing performance across all regions
Define, monitor, and optimize key commercial and marketing KPIs, including traffic, conversion, CPA, LTV, NGR, bonus costs, and other business-critical performance metrics
Own the marketing budget across multiple brands and markets, managing resource allocation, optimizing unit economics, and driving profitability through data-informed decision-making
Take full ownership of marketing P&L, including acquisition payback analysis, bonus cost management, and performance across the commercial funnel from GGR to Contribution Margin
Lead customer acquisition initiatives across paid, organic, and affiliate channels, continuously improving traffic quality, acquisition efficiency, and long-term player value
Build, develop, and optimize strategic affiliate partnerships by negotiating commercial terms, evaluating partner performance through cohort analysis, and managing RevShare, CPA, and Hybrid cooperation models
Lead and develop a multidisciplinary marketing organization covering SEO, PPC, Affiliate Marketing, Social Media, and Influencer Marketing, supporting recruitment, coaching, performance management, and career development
Establish a data-driven culture by working closely with Product, CRM, Analytics, BI, and Design teams to prioritize growth initiatives, validate marketing hypotheses, and improve overall business performance
Oversee the development and execution of marketing campaigns across multiple digital channels, ensuring consistent brand positioning, visual identity, and messaging across all markets
Drive continuous optimization of creative performance through structured A/B testing and close collaboration with Design and Product teams
Contribute to product strategy by supporting improvements in onboarding, promotional mechanics, retention features, bonus systems, and the overall player experience
Partner with the CRM team to optimize the customer lifecycle through personalized communication, loyalty initiatives, and player reactivation strategies
Develop executive-level reporting, performance dashboards, and strategic recommendations that support informed business decisions
Represent the business at major international industry conferences and networking events while strengthening relationships across the global iGaming ecosystem
Requirements
5+ years of experience in iGaming or Sports Betting marketing, including at least 2 years in a Head of Marketing, CMO, or equivalent executive leadership role
Proven experience developing and executing marketing strategies across multiple brands, products, and international markets
Strong understanding of the CIS (RuNet) and Latin American markets, including regional acquisition trends and customer behavior
Extensive hands-on expertise in performance marketing, SEO, and the iGaming affiliate ecosystem, including RevShare, CPA, and Hybrid partnership models, LTV-driven CPA calculations, and partner evaluation using NGR cohort analysis
Experience managing marketing activities for brands operating within the .com segment, with a solid understanding of payment infrastructure, including P2P payments, cryptocurrency transactions, PSP rotation, and their impact on acquisition performance and deposit conversion
Demonstrated experience leading and developing cross-functional marketing teams of 10+ specialists, including hiring, coaching, performance management, and organizational development
Proven experience managing annual marketing budgets exceeding $1M, optimizing marketing investments, and making commercial decisions based on ROI, ROAS, CPA, NGR, and other unit economics metrics
Strong analytical mindset with practical experience using Google Analytics 4, Power BI, and internal BI solutions to support strategic decision-making and performance reporting
Good understanding of product metrics and customer lifecycle management, with the ability to collaborate closely with Product and CRM teams on acquisition, retention, onboarding, promotional initiatives, and bonus mechanics
Previous experience representing a business at major international industry conferences, exhibitions, and networking events
Fluent English for daily business communication
What's in it for you
Competitive compensation package, discussed individually during the interview process.
Opportunity to shape and execute the marketing strategy for a growing international multi-brand iGaming business
High level of ownership with direct influence on commercial performance, customer acquisition, and long-term business growth
Fully remote or hybrid working model with flexibility and autonomy
Company-sponsored participation in leading international industry conferences and networking events
Collaborative, fast-paced environment with experienced cross-functional teams and a data-driven decision-making culture
Access to advanced analytics, business intelligence tools, and the resources needed to drive measurable marketing impact
Additional Content
We are looking for an experienced Chief Marketing Officer to lead the marketing function for a multi-brand iGaming business operating across international markets. This role will be responsible for defining the overall marketing strategy, driving sustainable customer acquisition, strengthening brand positioning, and delivering measurable commercial growth. The successful candidate will combine strategic leadership with a strong performance marketing background and extensive experience managing cross-functional teams within a fast-paced iGaming environment.
This role could be with the remote or hybrid setup.
Responsibilities
Develop and execute a comprehensive marketing strategy across multiple brands, geographic markets, and acquisition channels within the .com segment, ensuring alignment with overall business objectives
Identify new growth opportunities through market research, competitor analysis, customer insights, and brand positioning while continuously optimizing marketing performance across all regions
Define, monitor, and optimize key commercial and marketing KPIs, including traffic, conversion, CPA, LTV, NGR, bonus costs, and other business-critical performance metrics
Own the marketing budget across multiple brands and markets, managing resource allocation, optimizing unit economics, and driving profitability through data-informed decision-making
Take full ownership of marketing P&L, including acquisition payback analysis, bonus cost management, and performance across the commercial funnel from GGR to Contribution Margin
Lead customer acquisition initiatives across paid, organic, and affiliate channels, continuously improving traffic quality, acquisition efficiency, and long-term player value
Build, develop, and optimize strategic affiliate partnerships by negotiating commercial terms, evaluating partner performance through cohort analysis, and managing RevShare, CPA, and Hybrid cooperation models
Lead and develop a multidisciplinary marketing organization covering SEO, PPC, Affiliate Marketing, Social Media, and Influencer Marketing, supporting recruitment, coaching, performance management, and career development
Establish a data-driven culture by working closely with Product, CRM, Analytics, BI, and Design teams to prioritize growth initiatives, validate marketing hypotheses, and improve overall business performance
Oversee the development and execution of marketing campaigns across multiple digital channels, ensuring consistent brand positioning, visual identity, and messaging across all markets
Drive continuous optimization of creative performance through structured A/B testing and close collaboration with Design and Product teams
Contribute to product strategy by supporting improvements in onboarding, promotional mechanics, retention features, bonus systems, and the overall player experience
Partner with the CRM team to optimize the customer lifecycle through personalized communication, loyalty initiatives, and player reactivation strategies
Develop executive-level reporting, performance dashboards, and strategic recommendations that support informed business decisions
Represent the business at major international industry conferences and networking events while strengthening relationships across the global iGaming ecosystem
Requirements
5+ years of experience in iGaming or Sports Betting marketing, including at least 2 years in a Head of Marketing, CMO, or equivalent executive leadership role
Proven experience developing and executing marketing strategies across multiple brands, products, and international markets
Strong understanding of the CIS (RuNet) and Latin American markets, including regional acquisition trends and customer behavior
Extensive hands-on expertise in performance marketing, SEO, and the iGaming affiliate ecosystem, including RevShare, CPA, and Hybrid partnership models, LTV-driven CPA calculations, and partner evaluation using NGR cohort analysis
Experience managing marketing activities for brands operating within the .com segment, with a solid understanding of payment infrastructure, including P2P payments, cryptocurrency transactions, PSP rotation, and their impact on acquisition performance and deposit conversion
Demonstrated experience leading and developing cross-functional marketing teams of 10+ specialists, including hiring, coaching, performance management, and organizational development
Proven experience managing annual marketing budgets exceeding $1M, optimizing marketing investments, and making commercial decisions based on ROI, ROAS, CPA, NGR, and other unit economics metrics
Strong analytical mindset with practical experience using Google Analytics 4, Power BI, and internal BI solutions to support strategic decision-making and performance reporting
Good understanding of product metrics and customer lifecycle management, with the ability to collaborate closely with Product and CRM teams on acquisition, retention, onboarding, promotional initiatives, and bonus mechanics
Previous experience representing a business at major international industry conferences, exhibitions, and networking events
Fluent English for daily business communication
What's in it for you
Competitive compensation package, discussed individually during the interview process.
Opportunity to shape and execute the marketing strategy for a growing international multi-brand iGaming business
High level of ownership with direct influence on commercial performance, customer acquisition, and long-term business growth
Fully remote or hybrid working model with flexibility and autonomy
Company-sponsored participation in leading international industry conferences and networking events
Collaborative, fast-paced environment with experienced cross-functional teams and a data-driven decision-making culture
Access to advanced analytics, business intelligence tools, and the resources needed to drive measurable marketing impact