Copywriter Lead
Job Description
Join the team building an AI-first company.
Hostinger serves more than 5.5 million clients across 150 countries, but we're still excited about what we're creating next.
AI is changing how we build products, support customers, work together, and solve problems. It helps us move faster, spend less time on repetitive work, and focus on bigger ideas.
If you want your work to influence both what we build and how we build it, we'd like to meet you.
Our culture: Guided by 10 company principles.
Your role at Hostinger
We're looking for a Copy Team Lead to create distinctive, effective communication across everything from global brand campaigns and performance advertising to websites, product launches, and events.
This is a hands-on creative leadership role, with around 70% of your time spent creating and 30% leading and developing copywriters. One moment you're writing a BOFU YouTube script, the next you're mentoring your team, reviewing website copy, or working on a campaign. You know how to build a distinctive brand and drive conversions, turning big ideas into campaigns across video, digital, and OOH, while making every performance ad count.
You'll work closely with the Message Director, who leads Hostinger's communication direction across products, campaigns, and channels. You'll develop creative ideas and bring them to life, with the Message Director guiding messaging priorities and direction, and you taking a hands-on role in writing, developing scripts, and delivering creative work. You'll also lead and mentor the Creative Team's copywriters. As we move further into AI and agentic technologies, you'll turn complex innovations into simple, compelling stories that connect with people around the world.
Curious to learn more? Connect with your team: Lukasz Wisniewski, Head of Creatives.
Your day-to-day
Lead and mentor the Creative Team's copywriters through regular 1-on-1s, constructive feedback, performance reviews, and development plans, helping each person grow creatively and professionally.
Develop creative concepts, campaign ideas, headlines, scripts, and copy across brand and performance advertising, video, websites, social media, OOH, events, and other channels.
Work closely with the Message Director to bring Hostinger's brand positioning, messaging strategy, and evolving tone of voice to life across creative work.
Turn complex products, especially AI and agentic technologies, into clear, engaging, benefit-led communication that resonates with customers.
Review and elevate the Creative Team's copy, challenging generic claims, weak ideas, and vague language while ensuring the work meets high creative standards and aligns with Hostinger's messaging direction.
Own copy development for the Creative Team's YouTube and Meta campaigns, balancing brand storytelling with performance goals. Work with PPC teams to test ideas, analyze results, and improve CTR, CVR, and ROAS.
Collaborate with Brand, Design, Video, Product Marketing, Website, and other teams to develop ideas, challenge briefs, manage feedback, and deliver strong creative work.
Plan and prioritize the copy team's workload, assign projects based on individual strengths and capacity, and coordinate timelines with campaign managers, Design, and Video leads.
Write high-performing ad copy, hooks, scripts, and UGC concepts tailored to different audiences and funnel stages, from awareness to conversion. Understand what drives customer decisions and use performance insights to test, optimize, and improve creative effectiveness.
Lead the team's creative process from brief to final delivery, setting clear expectations, providing direction, and ensuring work meets creative standards, business objectives, and deadlines.
Stay curious about advertising, culture, AI, and emerging technologies. Experiment with new tools and approaches to make creative work smarter, faster, and more impactful.
Ask the "why" behind every brief before the team writes: audience, funnel stage, positioning, and the customer's actual pain point. Let that shape the copy.
What will help you succeed
A strong portfolio demonstrating both brand and performance copywriting, including creative campaigns, video scripts, digital advertising, and other formats.
Proven experience leading or mentoring copywriters, with the ability to develop people, give constructive feedback, and manage creative work while remaining a hands-on writer.
Strong conceptual thinking and the ability to turn strategic briefs into distinctive creative ideas that work across multiple channels.
Experience developing campaign concepts and carrying them across channels, from video, TVC, and digital to web, product, and OOH.
Excellent command of English: clear, precise, and versatile across tones and formats, with an editor's eye for spotting and fixing vague or generic language in your own and others' work.
Strong understanding of digital performance marketing and its success metrics (CTR, CVR, ROAS, etc.), and the ability to turn performance data into clear creative direction.
Familiarity with YouTube ABCD, Problem-Solution methodology, and the key pillars behind customer purchase decisions.
Strong organizational skills: able to manage resources, meet deadlines, and keep copy assets and versions structured.
Genuine curiosity about AI, emerging technologies, and how they're changing the way people work, create, and do business.
Confidence to challenge briefs, defend creative ideas, respond to feedback, and collaborate with different teams.
Benefits you'll love
🚀 360° Growth: You'll never stop learning here. Get access to Reforge and CoachHub, go to global conferences, and borrow from our physical and digital libraries. Depending on your location, you can mentor or be mentored through TesoXchange. People give each other open feedback, share what they know, and take on new projects as their skills grow.
🎯 Freedom & responsibility: Work where you do your best work: our offices in Vilnius, Kaunas, Jakarta, or Luxembourg, your home, or anywhere in the world. You plan your own day and own your results, and good ideas go live fast.
💪 Wellness simplified: Your wellbeing comes first. You get time off to recharge, a Headspace subscription, and events focused on wellbeing. Depending on your location, you also get health insurance from day one, a gym membership, regular health checks, and clubs for sports, arts, and hobbies.
🎉 Work hard – play hard: We celebrate wins together at Summerfest & Winterfest, Town Halls, team-buildings, and workations. Meet the Client sessions connect you directly with the people you build for. Milestones outside work matter too, so we celebrate weddings, new parenthood, and graduations with you.
Compensation starts at €4,700 gross/month, depending on your experience and skills.
We’re always looking for experienced talent to raise the bar. If you’re excited about the role but the listed salary range doesn’t align with your expectations, we still encourage you to apply - we’re open to adjusting compensation based on the impact and value you bring.
Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey 🚀
Three. Two. Onboard
