Demand Generation Manager

Job Description

• This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation Manager based in the United States. This role sits at the heart of a high-growth B2B SaaS marketing engine, responsible for turning strategy into measurable pipeline impact. You will own end-to-end demand generation campaigns designed to attract, engage, and convert technical and business buyers across complex sales cycles. Working in close partnership with Sales, Product Marketing, and external agencies, you will shape how campaigns are planned, executed, and optimized. The environment is fast-paced, data-informed, and highly collaborative, with strong emphasis on experimentation and performance. You’ll be expected to bring original thinking to campaign strategy while ensuring operational excellence in execution. This is a hands-on role for someone who thrives in ambiguity and enjoys building scalable growth programs from the ground up.
• Accountabilities: Own end-to-end demand generation strategy and execution across multi-channel campaigns including paid media, email, webinars, and content syndication Build, optimize, and scale nurture programs and conversion funnels across the full buyer journey to increase qualified pipeline Analyze campaign performance data, generate insights, and provide actionable recommendations to improve ROI and funnel efficiency Partner with Sales Operations to enhance lead scoring, routing, attribution, and overall funnel conversion performance Collaborate closely with Sales teams to ensure tight feedback loops between campaigns, follow-up, and pipeline progression Work with Product Marketing and agencies to translate positioning into high-performing campaign messaging and assets Leverage modern tools, including AI where appropriate, to improve efficiency while maintaining strategic oversight Requirements: 5+ years of experience in demand generation or growth marketing within a B2B SaaS environment, with demonstrated pipeline impact Strong hands-on experience with marketing automation and campaign tools (e.g., Marketo, CommonRoom, Gong, or similar stack) Deep understanding of B2B marketing funnels, ABM principles, lead scoring, and conversion optimization Proven ability to independently design campaign strategy rather than solely executing predefined playbooks Strong analytical mindset with the ability to interpret performance data and translate it into clear actions Excellent written communication skills, including copywriting and performance storytelling Comfortable working autonomously in a fast-paced, high-growth environment with competing priorities Strong cross-functional collaborator across Sales, Product Marketing, and external partners Bonus: experience in data infrastructure, cloud platforms, or developer-focused products; exposure to technical buyer personas; experience scaling marketing workflows efficiently Benefits: Medical, Dental, and Vision coverage with 100% employee premium coverage Fertility benefits included through medical insurance plans Dependent Care Flexible Spending Account (FSA) Mental health support services via BetterHelp Life and AD&D insurance coverage 401(k) retirement savings plan Unlimited Paid Time Off (U.S.-based employees) Wellness stipend for health and well-being expenses Home office equipment reimbursement Pre-tax commuter benefits Pet insurance options Equity participation eligibility Competitive compensation range: $100,000–$135,000 OTE (based on experience and qualifications).
• How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
• apply for this job