Director of Events & Field Marketing

Director of Events & Field Marketing 

Reports to: Chief Marketing Officer 

Location: Remote (New England Area Preferred) 

Travel: Approximately 25–35%, concentrated around peak event periods 

About the Role

We’re hiring a Director of Events & Field Marketing to own how CallMiner shows up in person and in-region across North America and EMEA. Reporting to the CMO and leading a small events team, you’ll run our annual customer conferences, a global trade show program, and an ABM-aligned field program of executive dinners, roundtables, and partner events, all measured against clear pipeline and revenue targets. This is a player-coach role: you’ll set strategy and roll up your sleeves on execution. 

Strategic thinking, creativity, and cross-functional collaboration are central to this role. You’ll bring marketing, sales, and customer success partners together for every event to create world-class experiences that represent our brand and stand apart from the pack.  

Your program will span: 

• Hosted conferences, including our annual customer conferences in North America and EMEA 

• Trade shows and industry conferences 

• Regional field marketing events and programs, such as executive dinners, roundtables, lunch-and-learns, sponsorships, and ABM-aligned activations 

• Webinars 

• Channel and customer co-marketing events 

What You’ll Do

Strategy, Pipeline & Budget 

• Develop the annual events and webinar strategy for North America and EMEA, built around incremental pipeline targets and pipeline acceleration and influence targets set each year in Q1. 

• Own the global events and field marketing budget across multiple currencies, including vendor selection and negotiation. 

• Partner with our local EMEA marketing team on localized execution, retaining ownership of EMEA events and field strategy and budget. 

• Stay current on events and field marketing best practices and shifts in the market and adjust strategy and tactics to stay effective. 

Flagship Events & Trade Shows 

• Lead the strategy, development, and execution of our annual customer conferences, including LISTEN in North America and EMEA. 

• Lead the cross-functional effort behind each flagship event, working with marketing, sales, customer success, and product stakeholders on content and every element of a great event experience. 

• Own our trade show and industry conference program from selection through post-event follow-up. 

• Manage all event logistics and operations, and ensure booth design, event content, and promotion reflect our brand standards and differentiate us. 

Regional Field Marketing & ABM 

• Partner with sales leadership to develop semi-annual regional field marketing programs in North America and EMEA, tied to incremental pipeline and pipeline acceleration targets. 

• Integrate events, field programs, and swag and gifting into broader account-based marketing (ABM) campaign sequences. 

• Develop an integrated attendance plan for each event and lead its execution. 

• Partner with demand generation, BDR, and sales teams on pre-event promotion and post-event follow-up. 

Customer & Partner Programs 

• Work with customer success and channel teams to plan customer and channel enablement and co-marketing events. 

• Provide logistical support to customer success for Customer Advisory Board (CAB) meetings. 

Measurement & Reporting 

• Lead ongoing analysis of event and field marketing performance, including promotion effectiveness and ROI at both the campaign and aggregate level. 

• Report results and recommendations to the CMO and revenue leadership. 

Team Leadership 

• Manage, mentor, and develop a small events team as a player-coach, setting direction while staying hands-on in execution. 

• Build strong relationships with sales and customer success leadership and the core executive leadership team. 

• Use AI tools to multiply the impact of a small team, for example in account and attendee research, personalized invitations and follow-up, event planning documents, and post-event analysis, and build these practices into the team’s playbook. 

Director of Events & Field Marketing Reports to: Chief Marketing Officer Location: Remote (New England Area Preferred) Travel: Approximately 25–35%, concentrated around peak event periods About the RoleWe’re ...

What You’ll Bring

• 6–8+ years of event and field marketing experience in a technology or SaaS marketing environment. 

• Experience managing an event and field marketing team. 

• Global experience, primarily across North America and EMEA, including partnering with regional marketing teams. 

• Experience at early-stage and mid-sized, rapidly growing companies, with a track record of building repeatable, scalable programs. 

• Experience integrating events, field marketing, and swag and gifting into ABM campaign sequences. 

• Experience managing an event and field marketing budget and negotiating with vendors. 

• Strong analytical and reporting skills focused on the ROI of events and field marketing at the campaign and aggregate level. 

• A creative, trained eye for booth design, event content, and event promotion. 

• Strong written and verbal communication skills, with experience communicating and working with executives. 

• Experience with technologies that support in-person events, virtual events, webinars, and gifting. 

• Hands-on experience using AI tools to work more efficiently and scale personalization in event and field programs. 

• Based in the U.S. and able to work on Eastern Time, with the ability to travel approximately 25–35%. Travel comes in spurts, with busier and quieter periods depending on the event calendar. 

• A degree in marketing, communications, or a related field, and/or a degree and relevant experience. 

Nice to Have

• Experience with Salesforce, On24, Marketo, and other core go-to-market technology platforms.