Director of Field Marketing

About the Role

GiveCampus is looking for a Director of Field Marketing to lead and continue scale our field marketing programs — the primary engine for building brand awareness and generating pipeline. This person will own the strategy, execution, and optimization of 50+ in-person events and 85+ digital events and manage a team of three.

What You'll Do

• Develop and execute the annual field marketing plan spanning GiveCampus-hosted regional events, sponsored conferences and school association events, and persona-specific programming for key audiences like alumni relations leaders and VPs of advancement.
• Own GCPC (GiveCampus Partner Conference), our flagship annual event and largest single marketing investment — including agenda development, speaker curation, persona-focused session tracks, sponsor engagement, logistics oversight, and post-event roadshow planning.
• Oversee a robust digital webinar program producing 85–100+ sessions per year, ensuring a balanced mix of commercial prospect-facing and partner utilization content.
• Manage and develop a team of three: a Field Marketing Specialist (external sponsored events and registrant analysis), a Webinar and Digital Field Marketing Coordinator (full webinar lifecycle), and a Field Marketing Coordinator (logistics, collateral, and expense tracking)
• Lead recurring cross-functional syncs with Business Development, Demand Generation, and Partner Success — briefing reps on event registrant insights, surfacing senior-level contacts for outreach, and ensuring field marketing activity translates directly into commercial opportunity.
• Own a $1M+ field marketing budget, manage vendor relationships for venues, speakers, and agencies, and report on ROI across all programs
• Oversee the marketing technology that supports field operations, including but not limited to Replit, Notion, Claude, and HubSpot.

What You'll Bring

• 7+ years of experience in field marketing, event marketing, or demand generation, with at least 2 years in a people management role.
• Equal parts strategic vision and hands-on execution — you can set a 12-month roadmap and also roll up your sleeves to get an event over the finish line.
• Proven track record of building and running field marketing programs in a B2B SaaS environment.
• Experience managing six-figure+ event budgets and reporting on pipeline impact and ROI.
• Comfort presenting to and building relationships with senior leaders both internally and externally.
• Strong cross-functional partnership skills, with experience working closely with Sales, Business Development, and Customer Success teams.
• Ability to thrive in a fast-paced, remote-first environment where the team executes events weekly.
  
  

Please note this role requires travel of 30%.

 

 

 

 

About the Role

GiveCampus is looking for a Director of Field Marketing to lead and continue scale our field marketing programs — the primary engine for building brand awareness and generating pipeline. This person will own the strategy, execution, and optimization of 50+ in-person events and 85+ digital events and manage a team of three.

What You'll Do

• Develop and execute the annual field marketing plan spanning GiveCampus-hosted regional events, sponsored conferences and school association events, and persona-specific programming for key audiences like alumni relations leaders and VPs of advancement.
• Own GCPC (GiveCampus Partner Conference), our flagship annual event and largest single marketing investment — including agenda development, speaker curation, persona-focused session tracks, sponsor engagement, logistics oversight, and post-event roadshow planning.
• Oversee a robust digital webinar program producing 85–100+ sessions per year, ensuring a balanced mix of commercial prospect-facing and partner utilization content.
• Manage and develop a team of three: a Field Marketing Specialist (external sponsored events and registrant analysis), a Webinar and Digital Field Marketing Coordinator (full webinar lifecycle), and a Field Marketing Coordinator (logistics, collateral, and expense tracking)
• Lead recurring cross-functional syncs with Business Development, Demand Generation, and Partner Success — briefing reps on event registrant insights, surfacing senior-level contacts for outreach, and ensuring field marketing activity translates directly into commercial opportunity.
• Own a $1M+ field marketing budget, manage vendor relationships for venues, speakers, and agencies, and report on ROI across all programs
• Oversee the marketing technology that supports field operations, including but not limited to Replit, Notion, Claude, and HubSpot.

What You'll Bring

• 7+ years of experience in field marketing, event marketing, or demand generation, with at least 2 years in a people management role.
• Equal parts strategic vision and hands-on execution — you can set a 12-month roadmap and also roll up your sleeves to get an event over the finish line.
• Proven track record of building and running field marketing programs in a B2B SaaS environment.
• Experience managing six-figure+ event budgets and reporting on pipeline impact and ROI.
• Comfort presenting to and building relationships with senior leaders both internally and externally.
• Strong cross-functional partnership skills, with experience working closely with Sales, Business Development, and Customer Success teams.
• Ability to thrive in a fast-paced, remote-first environment where the team executes events weekly.
  
  

Please note this role requires travel of 30%.