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E-commerce Marketing Manager - DTC | Shopify | Amazon - Singapore Based

Living in a Bubble • Singapore

No Relocation

Posted: June 16, 2026

Job Description

About Us
Living in a Bubble (LIAB) is a fast-growing e-commerce brand specializing in premium campervan accessories. We operate in Australia and the United States across our DTC Shopify channels, serving a global community of van-lifers and adventurers with products that blend innovation, durability, and thoughtful design.

We are scaling fast, and the Marketing Manager role is critical to our next stage of growth.

The Role
We are hiring a hands-on, operational Marketing Manager to own and grow our DTC business across our Australian and US Shopify stores. This is a player-coach role — you will lead a small marketing team of four specialists while remaining deeply hands-on in strategy, diagnosis, creative briefing, reporting, and trading reviews. You will not run platform-level campaign builds (your media buyer owns that), but you must be fluent enough in the data and execution to coach, review, and step in when needed.

This role reports directly to Fernando, Co-founder of LIAB.

Exclusivity Requirement — Please Read Before Applying
This role requires exclusive full-time commitment to Living in a Bubble. Candidates currently running agencies, consulting practices, or serving outside clients should not apply. You will be required to sign an exclusivity and conflict-of-interest agreement as a condition of employment. We screen for this at every stage of the process and verify through references. Please do not apply if you are unable or unwilling to commit fully and exclusively to LIAB during agreed working hours.

The Team You Will Manage
You will lead a remote team of four marketing specialists, all based in the Philippines:

Media Buyer — owns paid media execution across Meta, Google, and TikTok
Content Creator — owns short-form content production, UGC, and creative output
Marketing Coordinator — owns campaign coordination, email/SMS execution, and project management
A fourth specialist is being hired alongside this role to round out the team

You will work closely with operations, logistics, and product teams across the broader business.

Key Responsibilities

Strategy & Performance Ownership

Own the overall marketing P&L for AU and US Shopify
Set and defend MER, CAC, blended ROAS, AOV, LTV, and revenue targets
Diagnose performance issues across the funnel and direct the team's response
Make data-driven decisions about budget allocation, channel mix, and growth priorities

Team Leadership (the "Coach")

Manage and develop four direct reports with weekly 1:1s, clear KPIs, and performance reviews
Set the team's weekly cadence: stand-ups, trading reviews, debriefs
Brief the media buyer on budget guardrails, kill/scale rules, and creative testing priorities
Brief the content creator on UGC angles, hooks, scenes, and deliverables
Hold the team accountable to deadlines, KPIs, and quality standards

Hands-On Execution (the "Player")

Personally write and review creative briefs, test plans, and trading reports
Pull and interpret data across Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads
Lead CRO improvements on product pages, checkout flow, and the mobile experience
Own product launch playbooks end-to-end — briefing, timing, channel sequencing, post-launch review
Improve email and SMS lifecycle flows in Klaviyo for retention, AOV, and LTV
Step into operational work during fires (creative fatigue, MER drops, stockouts, launches)

Reporting & Communication

Deliver monthly reports to the founder team: MER trends, CAC/LTV trends, brand search volume, creative learnings, budget vs. plan, and key wins/losses
Review and challenge the media buyer's weekly performance reports
Communicate directly and proactively with the founder team

What You Will Be Measured On

Revenue growth across AU and US Shopify
Profitable scaling — MER, blended ROAS, CAC efficiency
Brand search volume growth across branded, non-branded, and category-level demand
Team performance and development — KPIs hit, output quality, retention

About Us Living in a Bubble (LIAB) is a fast-growing e-commerce brand specializing in premium campervan accessories. We operate in Australia and the United States across our DTC Shopify channels, serving a global community of van-lifers and adventurers...

4+ years as a Marketing Manager (or equivalent) in a DTC e-commerce environment selling physical products
Hands-on Shopify or Shopify Plus experience (non-negotiable)
Direct experience marketing to the US market (Australia experience is a strong plus)
Proven in-house team management — full-time employees, not just freelancers or agencies
Comfortable managing a small team (3–6 people) while remaining hands-on
Fluent in Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads at the read/interpret/coach level
Strong understanding of MER, blended ROAS, CAC, LTV, AOV, and contribution profit
Experience with email/SMS lifecycle marketing, CRO, and creative testing systems
Excellent written and spoken English

What We Are Not Looking For

Pure media buyers (we already have one — we need their manager)
Agency owners or consultants looking to add LIAB as another client
Strategy-only managers who don't roll up their sleeves
Marketplace specialists (Amazon, Shopee, Lazada, TikTok Shop) without strong Shopify DTC experience
Service, SaaS, or B2B marketers without physical product DTC experience
Candidates who require constant direction or struggle with shifting priorities

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