FBS - Project Marketing Local SEO Consultant
Capgemini • Mexico • Brazil
No Relocation
Posted: April 13, 2026
Job Description
Job Summary
- Team Function:
- This focus on growing and reporting on the local organic performance of our agent websites (agents.farmers.com). They will report to the SEO Lead.
- Participates as a team member to develop marketing projects, new product designs and sales promotion programs to assist the field in achieving Farmers' growth, retention and product density objectives.
- Responsible for developing action plans and deadlines, assigning tasks to other individuals, tracking project status, testing, and evaluating quality assurance of products and promotions.
- Directs and works on complex projects and develops results-oriented solutions for various distribution channels.
- Displays a leadership role on and off projects.
- Trains and leads new team members.
- Utilizes expertise and skills to complete project assignments in several areas, i.e., Commissions, Agency Training, Agency Contracts, Value-Added, Field Marketing Management, etc.
Essential Job Functions
- This candidate will focus on local SEO efforts for our agents including the agents.farmers.com website as well as local listings like Google Business Profile.
- They will be responsible for coordinating with our website vendor, distribution team, and content to grow traffic and increase the number of organic leads for our agents.
- Supervises assigned personnel.
- Acts as a project lead on one or more moderately complex to complex projects, or leads one or more of a particular aspect of complex projects.
- Is the primary contact of all project-related concerns.
- Develops project/program/product design and scope; determines project milestones and completion dates.
- Develops project plans, schedules and measures project success.
- Calculates project costs, develops budget and determines Return on Investment (ROI).
- Prepares CAP request and may represent Project Team at CAP committee.
- Assigns, or works with other business units to achieve project objectives.
- Ensures all project summaries, progress reports and all out of scope changes are written and reported within the project schedule.
- Manages detailed tasks, project deliverables and schedules throughout the project development.
- Identifies project risks and priority issues.
- Delegates and/or assigns responsibilities in order to meet project milestones and deadlines.
- Participates as a team member on multiple projects.
- Leads internal and external team meetings as required.
- Participates in the development of Marketing Consultant I staff members.
- Performs other duties as assigned.
Other Critical Skills
Local SEO - Advanced
Technical SEO - Intermediate
GEO - Entry Level
Local content optimization - Intermediate
Google Business Profile Optimizations - Intermediate
Digital PR - Entry Level
Software / Tool Skills
Semrush - Intermediate
Google Search Console - Intermediate
Google Business - Intermediate
Deepcrawl - Entry Level
Excel - Intermediate
Additional Content
Job Summary
- Team Function:
- This focus on growing and reporting on the local organic performance of our agent websites (agents.farmers.com). They will report to the SEO Lead.
- Participates as a team member to develop marketing projects, new product designs and sales promotion programs to assist the field in achieving Farmers' growth, retention and product density objectives.
- Responsible for developing action plans and deadlines, assigning tasks to other individuals, tracking project status, testing, and evaluating quality assurance of products and promotions.
- Directs and works on complex projects and develops results-oriented solutions for various distribution channels.
- Displays a leadership role on and off projects.
- Trains and leads new team members.
- Utilizes expertise and skills to complete project assignments in several areas, i.e., Commissions, Agency Training, Agency Contracts, Value-Added, Field Marketing Management, etc.
Essential Job Functions
- This candidate will focus on local SEO efforts for our agents including the agents.farmers.com website as well as local listings like Google Business Profile.
- They will be responsible for coordinating with our website vendor, distribution team, and content to grow traffic and increase the number of organic leads for our agents.
- Supervises assigned personnel.
- Acts as a project lead on one or more moderately complex to complex projects, or leads one or more of a particular aspect of complex projects.
- Is the primary contact of all project-related concerns.
- Develops project/program/product design and scope; determines project milestones and completion dates.
- Develops project plans, schedules and measures project success.
- Calculates project costs, develops budget and determines Return on Investment (ROI).
- Prepares CAP request and may represent Project Team at CAP committee.
- Assigns, or works with other business units to achieve project objectives.
- Ensures all project summaries, progress reports and all out of scope changes are written and reported within the project schedule.
- Manages detailed tasks, project deliverables and schedules throughout the project development.
- Identifies project risks and priority issues.
- Delegates and/or assigns responsibilities in order to meet project milestones and deadlines.
- Participates as a team member on multiple projects.
- Leads internal and external team meetings as required.
- Participates in the development of Marketing Consultant I staff members.
- Performs other duties as assigned.
Other Critical Skills
Local SEO - Advanced
Technical SEO - Intermediate
GEO - Entry Level
Local content optimization - Intermediate
Google Business Profile Optimizations - Intermediate
Digital PR - Entry Level
Software / Tool Skills
Semrush - Intermediate
Google Search Console - Intermediate
Google Business - Intermediate
Deepcrawl - Entry Level
Excel - Intermediate