Field Marketing Manager North America

Description

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.

 

Why you will love this opportunity as a Field Marketing Manager at Civica

You’ll thrive in this opportunity if you enjoy a fast-paced, hands-on marketing environment where you can bring campaigns and events to life while directly influencing business growth. At Civica, you’ll play a key role in delivering high-impact field marketing initiatives—from industry events to targeted activations—working closely with Sales and cross-functional teams to drive pipeline and commercial results.

As a newly created role in a high-growth territory, this is a unique opportunity to help shape and expand Civica’s presence across North America. You’ll gain exposure to a variety of market sectors, including emerging areas like public libraries, where our innovative Spydus solution is redefining the landscape.

This role is ideal for a resourceful and adaptable marketer who thrives in dynamic, evolving environments—someone who combines creativity with analytical thinking and is excited by the challenge of building, scaling, and making a meaningful impact. You’ll be part of a collaborative, high-performing Growth Marketing team that values innovation, precision, and continuous improvement, where no two days are the same.

 

 

What you will do to be successful in this role

Responsibilities:

• Execute high-impact field marketing programs across North America, including owned events, third-party sponsorships, roundtables, and targeted in-market activations that support pipeline growth and revenue objectives
• Own end-to-end event and campaign logistics, from venue and supplier coordination to attendee communications, onsite execution, and post-event follow-up, ensuring all initiatives are delivered on time, within budget, and to a high standard
• Partner closely with Sales teams to align field marketing activities with territory priorities, pipeline needs, and commercial goals, enabling effective lead generation and conversion
• Build knowledge of target markets and buyer audiences, contributing insights to campaign planning and identifying relevant industry events and engagement opportunities to maximize impact
• Manage and maintain the field marketing activity calendar, proactively coordinating timelines, resolving dependencies, and balancing competing priorities to ensure seamless execution across programs
• Support the development of compelling sales collateral and marketing assets, collaborating with creative and product marketing teams to ensure materials are accurate, on-brand, and delivered within agreed timelines
• Collaborate cross-functionally with internal stakeholders and external partners, fostering strong working relationships and ensuring consistent, high-quality delivery of field marketing initiatives

DescriptionWe’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help pr...

• Proven experience in field marketing, event coordination, or marketing operations, ideally within a B2B technology or SaaS environment, with a track record of delivering high-quality programs
• Strong project management and organizational skills, with the ability to manage multiple concurrent workstreams while maintaining attention to detail and meeting deadlines
• Demonstrated ability to execute marketing programs independently, managing logistics and delivery tasks proactively while keeping stakeholders informed
• Commercial awareness, with an understanding of how marketing activities contribute to pipeline generation, lead qualification, and sales performance
• Excellent cross-functional collaboration skills, with the ability to build strong relationships with Sales, Marketing, and external partners to ensure aligned execution
• Strong communication skills, with the ability to manage stakeholder interactions, coordinate with vendors, and clearly brief creative and marketing teams
• Ability to prioritize effectively in a fast-paced environment, balancing competing demands and maintaining high standards of execution
• Growing knowledge of target markets, buyer personas, and industry trends, with the ability to contribute insights to improve campaign effectiveness

We Want You to Bring Your Whole Self to Work

There is no such thing as the perfect candidate, so if you think you have what it takes but don't necessarily meet every single point on the list above, please still get in touch. We'd love to have a chat and see if you could be a great fit.

 

Why You'll Love Working with Us

As a company, we're passionate about what we do and the citizens we serve. If you, too, want to champion the use of technology in public services to improve outcomes for citizens and public sector organizations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve career growth, and make a real difference to people and communities.

We know that when our people are happy, they work better and have greater job satisfaction. Here's what you can expect:

Description

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.

 

Why you will love this opportunity as a Field Marketing Manager at Civica

You’ll thrive in this opportunity if you enjoy a fast-paced, hands-on marketing environment where you can bring campaigns and events to life while directly influencing business growth. At Civica, you’ll play a key role in delivering high-impact field marketing initiatives—from industry events to targeted activations—working closely with Sales and cross-functional teams to drive pipeline and commercial results.

As a newly created role in a high-growth territory, this is a unique opportunity to help shape and expand Civica’s presence across North America. You’ll gain exposure to a variety of market sectors, including emerging areas like public libraries, where our innovative Spydus solution is redefining the landscape.

This role is ideal for a resourceful and adaptable marketer who thrives in dynamic, evolving environments—someone who combines creativity with analytical thinking and is excited by the challenge of building, scaling, and making a meaningful impact. You’ll be part of a collaborative, high-performing Growth Marketing team that values innovation, precision, and continuous improvement, where no two days are the same.

 

 

What you will do to be successful in this role

Responsibilities:

• Execute high-impact field marketing programs across North America, including owned events, third-party sponsorships, roundtables, and targeted in-market activations that support pipeline growth and revenue objectives
• Own end-to-end event and campaign logistics, from venue and supplier coordination to attendee communications, onsite execution, and post-event follow-up, ensuring all initiatives are delivered on time, within budget, and to a high standard
• Partner closely with Sales teams to align field marketing activities with territory priorities, pipeline needs, and commercial goals, enabling effective lead generation and conversion
• Build knowledge of target markets and buyer audiences, contributing insights to campaign planning and identifying relevant industry events and engagement opportunities to maximize impact
• Manage and maintain the field marketing activity calendar, proactively coordinating timelines, resolving dependencies, and balancing competing priorities to ensure seamless execution across programs
• Support the development of compelling sales collateral and marketing assets, collaborating with creative and product marketing teams to ensure materials are accurate, on-brand, and delivered within agreed timelines
• Collaborate cross-functionally with internal stakeholders and external partners, fostering strong working relationships and ensuring consistent, high-quality delivery of field marketing initiatives

DescriptionWe’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help pr...

• Proven experience in field marketing, event coordination, or marketing operations, ideally within a B2B technology or SaaS environment, with a track record of delivering high-quality programs
• Strong project management and organizational skills, with the ability to manage multiple concurrent workstreams while maintaining attention to detail and meeting deadlines
• Demonstrated ability to execute marketing programs independently, managing logistics and delivery tasks proactively while keeping stakeholders informed
• Commercial awareness, with an understanding of how marketing activities contribute to pipeline generation, lead qualification, and sales performance
• Excellent cross-functional collaboration skills, with the ability to build strong relationships with Sales, Marketing, and external partners to ensure aligned execution
• Strong communication skills, with the ability to manage stakeholder interactions, coordinate with vendors, and clearly brief creative and marketing teams
• Ability to prioritize effectively in a fast-paced environment, balancing competing demands and maintaining high standards of execution
• Growing knowledge of target markets, buyer personas, and industry trends, with the ability to contribute insights to improve campaign effectiveness

We Want You to Bring Your Whole Self to Work

There is no such thing as the perfect candidate, so if you think you have what it takes but don't necessarily meet every single point on the list above, please still get in touch. We'd love to have a chat and see if you could be a great fit.

 

Why You'll Love Working with Us

As a company, we're passionate about what we do and the citizens we serve. If you, too, want to champion the use of technology in public services to improve outcomes for citizens and public sector organizations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve career growth, and make a real difference to people and communities.

We know that when our people are happy, they work better and have greater job satisfaction. Here's what you can expect: