Google Ads/PPC Manager

We're looking for a Google Ads Specialist to manage and grow our paid acquisition across two key areas: Lead Generation and User Generation.

Our Google Ads campaigns are already delivering results, and now we want to take them further. We have plenty of ideas to test, new landing pages to launch, and opportunities to improve performance.

We need someone who can take full ownership of the channel, run experiments, identify what works, and scale it. You won't be building things from scratch, but improving an existing setup and helping us turn Google Ads into a more predictable and scalable source of revenue.

What You'll Do:

• Plan, launch, and optimize Google Ads campaigns across Search, Performance Max, Demand Gen, and YouTube to drive profitable lead and user generation.

• Develop new acquisition funnels and continuously test new ideas

• Increase the volume and velocity of experiments (creative, landing pages, offers, audiences)

• Improve campaign profitability and optimize CAC/CPL

• Launch new funnels faster and improve conversion rates across the board

• Build a repeatable testing framework for continuous, measurable improvement

• Collaborate with developers on tracking, conversion APIs, and landing page implementation

• Eventually expand into Microsoft Ads (Bing) as a secondary channel

First 6 months:

• Lead Generation campaigns operating as a significant, reliable profit center

• Multiple independently profitable Google acquisition funnels running at scale

• A scalable User Generation funnel with predictable unit economics

• Successful expansion into Microsoft Ads (Bing) as an additional profitable channel

• A repeatable experimentation framework driving ongoing performance gains

Requirements:

• Experience managing Google Ads accounts with $100,000+/month in ad spend

• Strong background in lead generation, not only eCommerce

• Proven track record designing and scaling acquisition funnels, not just managing existing campaigns

• Strong CRO experience with measurable business results

• Experience working with developers on tracking, conversion APIs, and landing page implementation

Nice to have:

• Experience in U.S. lead generation verticals: Real Estate, Cash for Homes, Mortgage, Home Insurance, Auto Insurance, Legal, or Home Services

• Experience with Microsoft Ads (Bing)

• Familiarity with LTV, retention, payback period, and unit economics

• Basic SQL or data analysis skills
  
  What You Get

• Direct Impact: Visible, measurable impact on revenue

• No Bureaucracy: Work with a team that ships fast, values execution, and skips corporate red tape

• Leadership Alignment: A direct line to leadership with full visibility into business metrics