Growth Marketing Manager E-Commerce (m/f/d)

Working in a rapidly growing, ever-changing scale-up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you enjoy inventively solving problems with others, helping create clarity when things get confusing, and prioritising your own path within ambiguity, then the chances are that you'll love the opportunities available to grow your career at Booksy.

The people you’ll like to work with and things you'll enjoy impacting:

As a Growth Marketing Manager E-Commerce (m/f/d) in our E-commerce team, you will take on our most exciting marketing challenge: fundamentally changing the purchasing habits of our Provider (Px) base. Currently, our Providers already buy their professional supplies elsewhere - your mission is to disrupt that routine. You will map and execute the complete buyer journey, starting with building initial awareness of the Booksy Store, driving that crucial first purchase, and designing the activation funnels that turn one-time shoppers into loyal, returning buyers. By mastering e-commerce storytelling and lifecycle marketing, your ultimate goal is to shift their behavior until the Booksy Store becomes their undisputed, top-of-mind destination for all their supply needs.

Your responsibilities will include:

Provider Activation & Lifecycle Marketing:

• Lifecycle Marketing (LCM) Strategy: Planning, designing, and executing the strategy to activate the Provider (Px) base (the buyers), moving them from inactive status to first-time and regular buyers.
• Marketing Calendar Ownership: Ownership of the Px marketing calendar, including planning, scheduling, and executing all seasonal campaigns, product launches, promotions, and LCM to drive orders and GMV.
• E-Commerce Storytelling: Crafting and executing ongoing marketing campaigns and mass communication to ensure Providers find attractive promotions, new products, and purchasing inspiration.
• Monitoring and Reporting: Monitoring, analyzing, and reporting on the effectiveness of Px activation funnels and campaign results. Optimizing future actions based on performance data.

Working in a rapidly growing, ever-changing scale-up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. ...

Essentially, to ensure you succeed in this role you’re going to need…

• 3+ years of experience in e-commerce growth marketing, digital marketing, lifecycle marketing, or CRM.
• A "player-coach" mentality: You must be highly strategic but equally willing to roll up your sleeves. You will be both the architect of the strategy and the person manually building and executing the campaigns.
• Proven track record of designing and executing activation funnels (e.g., inactive to regular buyer journeys).
• Hands-on experience with marketing automation/CRM tools with the ability to independently set up, test, and launch email, push, and SMS campaigns from scratch (We use Iterable but experience with tools like Synerize, SF Marketing Cloud, Bloomreach or Braze is equally relevant).
• Strong capabilities in marketing calendar management and e-commerce storytelling.
• Deep analytical skills to monitor funnel effectiveness and campaign ROI.
• Fluent in Polish and English.

It will also help you to have…

• Professional experience or genuine interest in the beauty/cosmetics category.
• Experience or good understanding of an e-commerce marketplace ecosystem, ideally B2B.
• Strong copywriting skills, focusing on performance-driven messaging for quick turn-around campaigns.
• Excellent self-organization, with a high level of independence and a results-oriented approach to manage your own end-to-end workflow.

Working in a rapidly growing, ever-changing scale-up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you enjoy inventively solving problems with others, helping create clarity when things get confusing, and prioritising your own path within ambiguity, then the chances are that you'll love the opportunities available to grow your career at Booksy.

The people you’ll like to work with and things you'll enjoy impacting:

As a Growth Marketing Manager E-Commerce (m/f/d) in our E-commerce team, you will take on our most exciting marketing challenge: fundamentally changing the purchasing habits of our Provider (Px) base. Currently, our Providers already buy their professional supplies elsewhere - your mission is to disrupt that routine. You will map and execute the complete buyer journey, starting with building initial awareness of the Booksy Store, driving that crucial first purchase, and designing the activation funnels that turn one-time shoppers into loyal, returning buyers. By mastering e-commerce storytelling and lifecycle marketing, your ultimate goal is to shift their behavior until the Booksy Store becomes their undisputed, top-of-mind destination for all their supply needs.

Your responsibilities will include:

Provider Activation & Lifecycle Marketing:

• Lifecycle Marketing (LCM) Strategy: Planning, designing, and executing the strategy to activate the Provider (Px) base (the buyers), moving them from inactive status to first-time and regular buyers.
• Marketing Calendar Ownership: Ownership of the Px marketing calendar, including planning, scheduling, and executing all seasonal campaigns, product launches, promotions, and LCM to drive orders and GMV.
• E-Commerce Storytelling: Crafting and executing ongoing marketing campaigns and mass communication to ensure Providers find attractive promotions, new products, and purchasing inspiration.
• Monitoring and Reporting: Monitoring, analyzing, and reporting on the effectiveness of Px activation funnels and campaign results. Optimizing future actions based on performance data.

Working in a rapidly growing, ever-changing scale-up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. ...

Essentially, to ensure you succeed in this role you’re going to need…

• 3+ years of experience in e-commerce growth marketing, digital marketing, lifecycle marketing, or CRM.
• A "player-coach" mentality: You must be highly strategic but equally willing to roll up your sleeves. You will be both the architect of the strategy and the person manually building and executing the campaigns.
• Proven track record of designing and executing activation funnels (e.g., inactive to regular buyer journeys).
• Hands-on experience with marketing automation/CRM tools with the ability to independently set up, test, and launch email, push, and SMS campaigns from scratch (We use Iterable but experience with tools like Synerize, SF Marketing Cloud, Bloomreach or Braze is equally relevant).
• Strong capabilities in marketing calendar management and e-commerce storytelling.
• Deep analytical skills to monitor funnel effectiveness and campaign ROI.
• Fluent in Polish and English.

It will also help you to have…

• Professional experience or genuine interest in the beauty/cosmetics category.
• Experience or good understanding of an e-commerce marketplace ecosystem, ideally B2B.
• Strong copywriting skills, focusing on performance-driven messaging for quick turn-around campaigns.
• Excellent self-organization, with a high level of independence and a results-oriented approach to manage your own end-to-end workflow.