GTM Strategy Lead

Join the GTM Revolution at SalesCaptain — Where B2B Growth Happens

Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.

We are currently looking for a results-driven GTM Strategy Lead to manage the outbound strategy, and communications with our international clients. This is a full-time, remote position (working EU hours).

Join the GTM Revolution at SalesCaptain — Where B2B Growth HappensSince our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping...

What you'll do ✨

• Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients.
• Lead, train, and mentor a team of Campaign Managers, helping them improve their campaign strategy, messaging, workflow execution, client communication, and performance analysis.
• Create and review messaging for outbound campaigns using AI, audience research, ICP analysis, and campaign performance insights.
• Build and improve prospecting and list-building workflows by combining multiple data sources to help our Lead Generation team create high-intent prospect lists.
• Leverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns.
  Optional, but strongly preferred.
• Evaluate campaign performance, identify bottlenecks, and recommend optimizations to help achieve campaign KPIs and improve lead quality and quantity.
• Identify, evaluate, and test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies.
• Support Campaign Managers in preparing client updates, reports, and strategic recommendations that clearly showcase progress and results.
• Communicate directly with clients when needed, especially for strategic discussions, performance reviews, escalations, and campaign planning.
• Create internal processes, best practices, training materials, and quality standards to help the Campaign Management team scale effectively.

Who you are ❤️‍🔥

• At least 4+ years of relevant experience in Performance/B2B Marketing, GTM, or Outbound.
• Previous experience managing, training, mentoring, or supporting junior/mid-level Campaign Managers, SDRs, Lead Generation Specialists, or outbound teams.
• Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot, and the latest AI Sales/GTM tools.
• Proven ability to write, review, and optimize high-performing cold emails and LinkedIn outreach messages.
• Strong ability to build and improve workflows using multiple data sources, such as Google Maps, Apify, Serper, LinkedIn Sales Navigator, enrichment tools, scraping tools, and AI tools.
• Strong understanding of data scraping, enrichment, outbound campaign logic, lead scoring, segmentation, and campaign orchestration.
• Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows.
• Tech-savvy and a quick learner of new technologies and software. New tools appear every day, and we need you to stay on top of the market.
• Experience in Tech, SaaS, software, B2B services, or high-growth start-up environments.
• Strong communication skills, with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations.
• Open to experienced Sales Executives, Campaign Managers, GTM Specialists, or Outbound Strategists with relevant leadership or mentoring experience.

Join the GTM Revolution at SalesCaptain — Where B2B Growth Happens

Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.

We are currently looking for a results-driven GTM Strategy Lead to manage the outbound strategy, and communications with our international clients. This is a full-time, remote position (working EU hours).

Join the GTM Revolution at SalesCaptain — Where B2B Growth HappensSince our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping...

What you'll do ✨

• Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients.
• Lead, train, and mentor a team of Campaign Managers, helping them improve their campaign strategy, messaging, workflow execution, client communication, and performance analysis.
• Create and review messaging for outbound campaigns using AI, audience research, ICP analysis, and campaign performance insights.
• Build and improve prospecting and list-building workflows by combining multiple data sources to help our Lead Generation team create high-intent prospect lists.
• Leverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns.
  Optional, but strongly preferred.
• Evaluate campaign performance, identify bottlenecks, and recommend optimizations to help achieve campaign KPIs and improve lead quality and quantity.
• Identify, evaluate, and test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies.
• Support Campaign Managers in preparing client updates, reports, and strategic recommendations that clearly showcase progress and results.
• Communicate directly with clients when needed, especially for strategic discussions, performance reviews, escalations, and campaign planning.
• Create internal processes, best practices, training materials, and quality standards to help the Campaign Management team scale effectively.

Who you are ❤️‍🔥

• At least 4+ years of relevant experience in Performance/B2B Marketing, GTM, or Outbound.
• Previous experience managing, training, mentoring, or supporting junior/mid-level Campaign Managers, SDRs, Lead Generation Specialists, or outbound teams.
• Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot, and the latest AI Sales/GTM tools.
• Proven ability to write, review, and optimize high-performing cold emails and LinkedIn outreach messages.
• Strong ability to build and improve workflows using multiple data sources, such as Google Maps, Apify, Serper, LinkedIn Sales Navigator, enrichment tools, scraping tools, and AI tools.
• Strong understanding of data scraping, enrichment, outbound campaign logic, lead scoring, segmentation, and campaign orchestration.
• Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows.
• Tech-savvy and a quick learner of new technologies and software. New tools appear every day, and we need you to stay on top of the market.
• Experience in Tech, SaaS, software, B2B services, or high-growth start-up environments.
• Strong communication skills, with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations.
• Open to experienced Sales Executives, Campaign Managers, GTM Specialists, or Outbound Strategists with relevant leadership or mentoring experience.