HCP Marketing Manager I/II - Dermatology
Job Description
The Marketing Manager will use insights and the HCP journey to develop stakeholder-specific messaging and materials across multiple channels in support of two upcoming launches in Hidradenitis Suppurativa (HS). This individual will support launch planning, strategy, and go-to-market execution for HCP promotion, coordinating across internal and external stakeholders to enable an integrated and successful launch. Partnering across functional teams and the Immunology franchise will be critical to ensure successful implementation of HS launch tactics.
The responsibilities of this role are listed below but may shift based on business needs. Talent will be hired at a level commensurate with experience.
Responsibilities:
- Work on deliverables of marketing plans and tasks, contributing to the go-to-market strategy and tactical planning for two HS launches.
- Develop stakeholder-specific HCP messaging and execute personal promotion tactics with agency and MRL partners, including the ISA, playbook, iRep, and print materials.
- Support development and execution of the HCP NPP strategy across the HCP website, social media, digital media, CRM/email, and search. Use customer insights and performance data to optimize engagement and deliver an integrated HCP experience in support of launch objectives.
- Utilize marketing skills to analyze and execute, including establishing and growing franchise market position in HS. Maintain awareness of relevant market dynamics, competitive trends, and the HCP treatment landscape, and their application to franchise and business plans.
- Make proposals and recommendations based on business direction, market dynamics, and data.
- Partner with the marketing team and cross-functional stakeholders to execute go-to-market plans, and support P2P programs, ad boards, congresses, and advocacy efforts.
- Support management of tactical budgets and partner with Finance and brand partners to maintain oversight throughout the year.
- Drive for results through the oversight of sales force execution via clear and concise communication and delivering impactful training initiatives. Partner closely with the sales force and sales training to develop comprehensive and effective launch tools.
Qualifications
- Bachelor's Degree required
- Pharmaceutical marketing experience; professional (HCP) marketing experience preferred.
- Experience in a dynamic and fast-paced environment.
- Proven ability to work cross-functionally and within a highly matrixed environment.
- Demonstrated use of critical thinking and problem-solving skills.
- Strong planning and organization skills, attention to detail, execution, and follow-through.
- Excellent communication (oral, written, and presentation) and interpersonal skills.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
