Head of Content (Remote - Work from Anywhere)
xapo61 • Gibraltar - Remote
No Relocation
Posted: July 13, 2026
Job Description
Position overview
We are looking for a Head of Content to own content as a measurable acquisition and engagement channel, not a brand exercise. You will be accountable for the numbers: organic traffic and search ranking growth, content-attributed sign-ups, engagement rates across channels, and the output cadence of the team.
You will run the content function operationally — planning, producing, and distributing content across web, social, email, and video — while ensuring tone and editorial quality stay consistent with Xapo's brand at scale.
Responsibilities
- Own content-driven acquisition metrics
Take direct accountability for content's contribution to new member acquisition — organic traffic, conversion rate from content to sign-up, and cost-per-acquisition via organic/content channels — and report against targets monthly. - Run SEO as a measured discipline
Own keyword ranking position, organic search traffic growth, and domain authority targets, with a documented plan to move them. - Manage output and consistency at scale
Set and hold the team to a defined content production cadence (e.g. number of pieces per channel per month) via a managed content calendar, with editorial QA on accuracy, tone, and brand compliance. - Lead and develop the content team
Line-manage and performance-manage content creators and editors, with clear individual output and quality targets, removing single-person dependencies on any one channel or content type. - Drive channel-specific engagement
Own engagement metrics per channel (e.g. email open/click rates, social engagement rate, video completion rate) and adjust strategy to specific, tracked targets rather than general "resonance." - Report on content performance
Produce regular reporting on traffic, conversion, engagement, and ranking metrics so stakeholders can see content's contribution without reconstructing the numbers themselves. - Partner cross-functionally: Work with Growth, Product, and Compliance to ensure content supports acquisition goals while staying within brand and regulatory guardrails.
Skills needed
- Proven content leadership
7+ years in content strategy/production, including 3+ years leading a content function (Head of/Director level) in fintech, crypto, or a comparable regulated or high-growth digital business. - Metric ownership
Demonstrable track record of owning and moving content-driven acquisition and SEO metrics (organic traffic, conversion rate, search ranking), with data to evidence it. - Full-funnel content production
Hands-on experience producing content across web, social, email, and video, from concept to publication, at production scale. - SEO expertise
Working command of technical and content SEO, with experience setting and hitting ranking/traffic targets. - Team leadership
Experience managing and developing a content team against defined output and quality standards, including cross-department collaboration. - Crypto/fintech fluency
Working understanding of crypto and digital banking subject matter sufficient to produce accurate, credible content without heavy subject-matter dependency on others.
Other requirements
- A dedicated workspace.
- A reliable internet connection with the fastest speed possible in your area.
- Devices and other essential equipment that meet minimal technical specifications.
- Alignment with Our Values and the Xapo Values-Driven Leadership principles.
Additional Content
Position overview
We are looking for a Head of Content to own content as a measurable acquisition and engagement channel, not a brand exercise. You will be accountable for the numbers: organic traffic and search ranking growth, content-attributed sign-ups, engagement rates across channels, and the output cadence of the team.
You will run the content function operationally — planning, producing, and distributing content across web, social, email, and video — while ensuring tone and editorial quality stay consistent with Xapo's brand at scale.
Responsibilities
- Own content-driven acquisition metrics
Take direct accountability for content's contribution to new member acquisition — organic traffic, conversion rate from content to sign-up, and cost-per-acquisition via organic/content channels — and report against targets monthly. - Run SEO as a measured discipline
Own keyword ranking position, organic search traffic growth, and domain authority targets, with a documented plan to move them. - Manage output and consistency at scale
Set and hold the team to a defined content production cadence (e.g. number of pieces per channel per month) via a managed content calendar, with editorial QA on accuracy, tone, and brand compliance. - Lead and develop the content team
Line-manage and performance-manage content creators and editors, with clear individual output and quality targets, removing single-person dependencies on any one channel or content type. - Drive channel-specific engagement
Own engagement metrics per channel (e.g. email open/click rates, social engagement rate, video completion rate) and adjust strategy to specific, tracked targets rather than general "resonance." - Report on content performance
Produce regular reporting on traffic, conversion, engagement, and ranking metrics so stakeholders can see content's contribution without reconstructing the numbers themselves. - Partner cross-functionally: Work with Growth, Product, and Compliance to ensure content supports acquisition goals while staying within brand and regulatory guardrails.
Skills needed
- Proven content leadership
7+ years in content strategy/production, including 3+ years leading a content function (Head of/Director level) in fintech, crypto, or a comparable regulated or high-growth digital business. - Metric ownership
Demonstrable track record of owning and moving content-driven acquisition and SEO metrics (organic traffic, conversion rate, search ranking), with data to evidence it. - Full-funnel content production
Hands-on experience producing content across web, social, email, and video, from concept to publication, at production scale. - SEO expertise
Working command of technical and content SEO, with experience setting and hitting ranking/traffic targets. - Team leadership
Experience managing and developing a content team against defined output and quality standards, including cross-department collaboration. - Crypto/fintech fluency
Working understanding of crypto and digital banking subject matter sufficient to produce accurate, credible content without heavy subject-matter dependency on others.
Other requirements
- A dedicated workspace.
- A reliable internet connection with the fastest speed possible in your area.
- Devices and other essential equipment that meet minimal technical specifications.
- Alignment with Our Values and the Xapo Values-Driven Leadership principles.