Head of Digital Experience & Conversion Rate Optimization

Job Description

• This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Digital Experience & Conversion Rate Optimization in the United States. This is a high-impact leadership role focused on building and optimizing a best-in-class digital acquisition engine. You will take ownership of the entire pre-conversion journey, shaping how users discover, engage with, and convert through digital channels. Operating at the intersection of marketing, product, and data, you’ll design seamless, high-performing user experiences that drive measurable growth. The role offers a fast-paced, innovation-driven environment where experimentation and AI-powered tools are central to success. You’ll collaborate cross-functionally to align acquisition strategies with product experience while mentoring a small, high-performing team. This is an opportunity to influence both immediate revenue outcomes and long-term customer experience at scale.
• Accountabilities: Own and optimize the marketing website as the primary conversion engine, improving performance across all pre-conversion touchpoints Lead website infrastructure evolution, including CMS migration and scalable landing page experimentation programs Develop and execute SEO and organic growth strategies, including optimization for emerging AI-driven discovery platforms Design and manage end-to-end prospect journeys, ensuring seamless transitions from awareness to conversion across channels Build and implement advanced analytics, attribution models, and performance dashboards to guide decision-making Oversee lifecycle marketing efforts, including acquisition, nurture, retention, and re-engagement strategies Collaborate with Product, Creative, Data, and Customer Success teams to align messaging, user experience, and growth initiatives Manage and mentor team members while prioritizing development and design resources effectively Establish KPIs such as conversion rate, CAC, and organic traffic growth, and report insights to leadership Foster a culture of experimentation, continuous optimization, and data-driven strategy Requirements: 7+ years of experience in digital marketing, with strong expertise in conversion rate optimization and organic growth Proven leadership experience managing digital experience functions in direct-to-consumer environments Demonstrated ability to drive measurable improvements in conversion rates and traffic growth Strong proficiency with AI tools for website optimization, content updates, and analysis without engineering reliance Deep knowledge of SEO, technical optimization, and modern discovery platforms, including AI search ecosystems Experience with A/B testing, analytics platforms, and marketing automation tools Familiarity with tools such as Webflow, Google Analytics, Looker, Ahrefs, Braze, Unbounce, and similar platforms Experience managing cross-functional teams, including designers and development workflows Strong understanding of customer journeys, lifecycle marketing, and data-driven product influence Excellent analytical, strategic thinking, and communication skills Bachelor’s degree in a relevant field (advanced degree preferred); industry experience in health tech or wellness is a plus Benefits: Competitive compensation package including equity Comprehensive health coverage (medical, dental, vision, life insurance) Flexible remote work arrangements across the USA or Canada Generous and flexible paid time off policies Access to health and wellness programs and services Learning and development budget for continuous growth Opportunity to work with a high-performing, mission-driven team Long-term incentives including extended stock option exercise windows
• How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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