Marketing Automation Specialist

Pavago • Costa Rica • Colombia

No Relocation

Posted: May 19, 2026

Job Description

🚀 Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

📈 About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing systems that drive pipeline growth, lead conversion, and operational efficiency.

This is a hands-on execution role focused on:

email automation
nurture workflows
lead scoring
CRM automation
campaign performance
marketing and sales alignment

You’ll work across platforms such as:

HubSpot
Marketo
Pardot
ActiveCampaign
Klaviyo

This is not a passive campaign coordination role.

You’ll actively design, build, test, and optimize automation systems that directly impact:

MQL generation
lead conversion
sales pipeline
revenue attribution

If you enjoy combining automation, CRM systems, data, and campaign execution — this role is a strong fit.

🔥 What You’ll Own

Marketing Automation & Workflow Development

Build and optimize:

nurture sequences
drip campaigns
triggered workflows
lifecycle automations

Design scalable automation systems across marketing funnels
Test workflow logic, triggers, conditions, and automation paths
Improve lead flow and automation efficiency across campaigns

Email Marketing & Campaign Execution

Create, test, and deploy campaigns using:

HubSpot
Marketo
Pardot
ActiveCampaign
Klaviyo

Execute A/B tests on:

subject lines
email copy
CTAs
send timing

Ensure campaigns remain:

responsive
accessible
on-brand
conversion-focused

CRM & Sales Alignment

Integrate automation systems with:

Salesforce
HubSpot CRM
Zoho CRM

Ensure accurate:

lead routing
lead assignment
sales handoff workflows

Improve alignment between marketing and sales teams
Track attribution from:

engagement → MQL → opportunity → revenue

Data Management & Segmentation

Maintain clean and organized marketing databases
Segment audiences based on:

persona
behavior
geography
engagement
industry

Ensure compliance with:

GDPR
CAN-SPAM
CCPA

Audit and improve CRM data quality continuously

Analytics & Reporting

Monitor and optimize:

open rates
CTR
conversions
MQL performance
revenue attribution

Build dashboards and reports using:

HubSpot
Marketo
Power BI
Tableau

Provide actionable insights and optimization recommendations

Continuous Improvement & Optimization

Identify automation gaps and process inefficiencies
Recommend improvements to:

lead nurturing
campaign performance
database health
workflow scalability

Stay updated on:

automation tools
email marketing best practices
deliverability standards
CRM updates

📊 What Success Looks Like

Higher email engagement and conversion rates
Improved MQL-to-opportunity conversion
Cleaner, more organized CRM and lead databases
Smooth lead routing and automation execution
Clear attribution between campaigns and revenue
Reduced manual marketing operations work

🧠 What Makes You a Strong Fit

Strong systems and process-oriented mindset
Comfortable building automation workflows independently
Analytical and highly detail-oriented
Strong understanding of lead lifecycle management
Able to balance technical execution with marketing goals
Proactive in identifying optimization opportunities
Comfortable managing multiple workflows and campaigns simultaneously

✅ Must-Have Requirements

Experience

2+ years of hands-on experience with:

HubSpot
Marketo
Pardot
ActiveCampaign
Klaviyo
or similar marketing automation platforms

Experience building:

workflows
lead scoring systems
nurture sequences
automated campaigns

Technical Skills

Strong understanding of:

CRM systems
marketing funnels
lead attribution
automation logic

Strong Excel or Google Sheets proficiency
Understanding of:

email compliance
data privacy regulations
deliverability best practices

Communication & Execution

Excellent organizational and problem-solving skills
Strong written English communication
Comfortable working independently in remote environments
Ability to manage multiple campaigns and workflows simultaneously

⭐ Nice to Have

HubSpot, Marketo, or Pardot certifications
Experience with:

API integrations
Zapier
webhook automations
multi-touch attribution models

Background in:

SaaS
B2B services
e-commerce

Experience with:

Power BI
Tableau
advanced reporting systems

🛠️ Tools & Platforms

HubSpot
Marketo
Pardot
ActiveCampaign
Klaviyo
Salesforce
HubSpot CRM
Zoho CRM
Excel / Google Sheets
Power BI / Tableau
Zapier & automation tools

📅 What a Typical Day Looks Like

Build and optimize automation workflows
Launch and test email campaigns
Monitor campaign engagement and lead flow
Review lead scoring and segmentation logic
Improve CRM cleanliness and lead routing
Analyze campaign performance and reporting
Collaborate with marketing and sales teams on optimization opportunities

In short:
You build and optimize automated marketing systems that improve lead conversion, operational efficiency, and revenue growth.

📈 Key Metrics for Success (KPIs)

Email open rates and CTR performance
MQL-to-opportunity conversion rates
Campaign-driven pipeline and revenue attribution
CRM data accuracy and segmentation quality
Workflow reliability and automation efficiency
Reduced manual marketing operations work

🌟 Why This Role Stands Out

Direct ownership of marketing automation systems
Strong impact on pipeline growth and revenue
Opportunity to optimize full-funnel marketing workflows
Work at the intersection of:

marketing
automation
CRM systems
data operations

High-autonomy remote role with measurable impact
Opportunity to grow into:

Marketing Operations Manager
Revenue Operations Specialist
CRM Automation Lead
Lifecycle Marketing Manager

🧪 Interview Process

Initial Screening Call
Recruiter Interview
Practical Automation Assessment
Client Interview
Offer & Onboarding

👉 Apply Now

If you:

love building automation workflows
enjoy optimizing CRM and lead systems
think in funnels, attribution, and conversion
want direct impact on marketing efficiency and revenue growth

this is a strong opportunity to build and scale high-performing marketing automation systems.

🚀 Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. HoursPosition Type: Full-Time, Remote Working Hours: U.S. Business Hours📈 About the RoleAt Pavago, one of our clients is hiring a Marketing Automation Special...

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