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Marketing Manager IV (Remote)
Kforce • Mountain View, CA
No Relocation
Posted: August 19, 2026
Responsibilities
- Collaborate with product marketing, go-to-market teams, analytics, and fi nance to assess business problems within segments, audiences, and cohorts, identifying strategies to drive measurable impact
- Create and execute advanced lifecycle strategies across email, SMS, push notifi cations, in-product messaging, and landing pages using segmentation tactics like cohort age, behavioral scoring, product engagement, and AI/ML-informed intent signals
- Apply predictive models and insights to improve customer experience and retention
- Develop and implement strategies to enhance trial conversion, retention, upgrades, platform adoption, pricing discounts, and more
- Leverage gamifi cation best practices to drive product adoption, develop customer habit loops, and increase engagement across lifecycle stages
- Build comprehensive schedules-from project kickoff to campaign deployment and results tracking-while managing stakeholder expectations and effectively communicating timelines
- Partner across product marketing, engineering, analytics, operations, creative, and legal teams to drive initiatives that optimize the end-to-end customer experience, without direct reports
- Recommend A/B test plans to assess growth strategies, onboarding effectiveness, retention improvement, and trial conversion optimization, and analyze results with analytics teams
Requirements
- BA/BS degree required; Business, Marketing, or a related field is highly preferred
- 5+ years of Lifecycle Marketing required
- Proven track record in growth marketing, lifecycle marketing, and personalized campaigns using advanced analytics, AI/ML models, recommendation engines, and sales technologies for SaaS products
- Broad expertise in CRM marketing channels (email, SMS, push notifi cations, in-product ads) with hands-on profi ciency in one or more channels
- Adept at delivering AI-driven solutions using techniques like propensity models, AI/ML, and generative AI for impactful marketing applications
- Experience with tools and platforms, including Google Docs, Sheets, Slides, and visual collaboration tools such as Miro or Mural
- Data analysis and reporting using dashboards like Tableau and Amplitude
- Project management expertise with tools like Quickbase, Workfront, Asana, or Jira
- Proficiency in creative design tools such as Figma or Canva for prototyping and design development
- Strong skills in prioritization, organization, collaboration, and communication to lead cross-functional initiatives effectively in a fast-paced, matrixed environment