Omnichannel Strategy

Director / Senior Director / Vice President, Omnichannel Strategy

As a senior leader within our Omnichannel Strategy practice, you will help shape and unify strategic efforts across media and engagement channels to drive integrated, impactful, and measurable brand experiences that advance our clients' strategic imperatives. This role combines deep media expertise with engagement strategy, leveraging data, technology, customer insights, and omnichannel planning to influence behaviors and deliver meaningful outcomes.

We're seeking a strategic leader who understands how to connect media, engagement, data, and technology to create seamless customer experiences across the healthcare landscape.

What You'll Do

Strategic Leadership and Innovation

• Design, develop, and execute omnichannel strategies that build and engage target audiences while delivering measurable outcomes aligned to client business objectives.
• Drive insight-led initiatives that position the agency at the forefront of healthcare media, engagement, and technology.
• Introduce innovative approaches that enhance client outcomes and differentiate our work in the market.
• Serve as a client-facing subject matter expert on omnichannel strategy and the role it plays across the PESO (Paid, Earned, Shared, Owned) ecosystem.
• Translate customer, channel, and market insights into actionable strategic recommendations.

Omnichannel Planning, Execution & Optimization

• Lead end-to-end omnichannel strategy development, campaign planning, execution, and optimization.
• Facilitate client and cross-functional workshops to align stakeholders around audience strategy, customer journeys, and activation approaches.
• Develop data-driven strategies that influence human behavior and improve engagement outcomes.
• Leverage analytics and customer insights to optimize targeting, channel mix, and investment allocation.
• Identify key leverage points across the customer journey to maximize engagement and brand impact.
• Partner closely with Analytics & Insights to establish measurement frameworks, success metrics, and learning agendas that drive continuous improvement.

Client & Team Engagement

• Serve as a trusted advisor to clients, helping them connect data, customer insights, media, and engagement strategies to business outcomes.
• Build strong client relationships through strategic thinking, consultative partnership, and thought leadership.
• Lead, mentor, and develop team members while fostering collaboration and innovation.
• Embed principles of Diversity, Equity, Inclusion & Belonging (DEIB) into team culture and strategic recommendations.

Team Leadership

• Provide coaching, constructive feedback, and growth opportunities aligned with agency leadership expectations.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Drive seamless cross-functional integration across media, analytics, strategy, creative, and engagement teams.
• Promote operational excellence and resource efficiency while delivering integrated omnichannel solutions.

Business Growth & Innovation

• Support new business opportunities through strategic leadership, thought leadership, and pitch participation.
• Identify market opportunities, competitive differentiators, and emerging industry trends.
• Stay current on media, technology, healthcare, and customer engagement innovations, bringing forward new ideas that benefit clients and the agency.
• Contribute to the continued evolution of Real Chemistry's omnichannel capabilities and offerings.

This Position Is a Perfect Fit for You If

• You are adaptable, resilient, and excited by growing your scope and influence as the business evolves.
• You are proactive, resourceful, and comfortable navigating ambiguity.
• You enjoy solving complex business challenges through data, customer insights, and strategic thinking.
• You are a highly organized self-starter who can balance multiple priorities while operating in a fast-paced environment.
• You are passionate about developing clients, teams, and innovative solutions.

What You Should Have

• 8+ years of experience in omnichannel strategy, media strategy, engagement strategy, customer experience, communications planning, or related disciplines within healthcare, pharmaceutical, life sciences, or similarly regulated industries.
• Proven expertise in omnichannel marketing and customer journey strategy across digital, social, programmatic, CRM, owned, earned, and paid channels.
• Strong understanding of customer journeys, audience engagement, media strategy, and omnichannel activation.
• Ability to interpret complex data and translate insights into strategic recommendations.
• Demonstrated success leading integrated strategic initiatives that drive measurable business outcomes.
• Experience guiding and inspiring cross-functional teams in a collaborative environment.
• Exceptional communication, presentation, and client relationship skills.
• Experience contributing to business development, new business pursuits, or agency growth initiatives is preferred.

Level and title will be determined based on experience, leadership scope, and demonstrated expertise.