Paid Ads Specialist

Pavago • Pakistan

No Relocation

Posted: May 19, 2026

Job Description

📈 Paid Ads Specialist (Google Ads, Meta & LinkedIn | Performance Marketing) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

🚀 About the Role

At Pavago, one of our clients is hiring a Paid Ads Specialist to lead, execute, and optimize high-performing digital advertising campaigns across:

Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
additional paid acquisition channels

This is a hands-on, performance-focused role where you’ll own campaigns end-to-end — from targeting and strategy to optimization, reporting, and scaling.

Your focus will be on:

lead generation
conversion optimization
ROAS improvement
paid acquisition growth
campaign performance

This is not a passive coordination role.

You’ll actively manage and optimize campaigns with clear accountability for performance metrics and business outcomes.

If you’re analytical, data-driven, and experienced in scaling PPC and paid social campaigns — this role is a strong fit.

🔥 What You’ll Own

Paid Advertising Strategy & Planning

Develop and execute paid media strategies aligned with business goals
Manage campaigns across:

Google Ads
Meta Ads
LinkedIn Ads
additional acquisition channels

Conduct:

audience research
keyword analysis
competitor research
targeting strategy development

Forecast budgets, performance expectations, and scaling opportunities
Identify growth opportunities across paid channels

Campaign Management & Optimization

Build, launch, and optimize paid campaigns across search, social, display, and remarketing
Create and test:

ad creatives
ad copy
CTAs
landing page variations

Monitor and optimize:

CTR
CPC
CPA
conversion rates
ROAS

Run structured A/B testing for:

creatives
audiences
landing pages
messaging

Utilize automation features such as:

Performance Max
Dynamic Search Ads
automated bidding strategies

Analytics, Tracking & Reporting

Track and analyze campaign performance across platforms
Use:

Google Analytics
Google Tag Manager
platform reporting dashboards

Prepare:

weekly reports
monthly performance summaries
optimization recommendations

Identify trends, risks, and growth opportunities proactively
Improve attribution visibility and reporting accuracy

Funnel & Conversion Optimization

Collaborate with design, content, and marketing teams to improve:

landing pages
ad messaging
conversion flows

Support funnel optimization initiatives
Improve lead quality and conversion efficiency
Recommend improvements to targeting and user journeys

Cross-Team Collaboration

Work closely with:

marketing
content
design
analytics teams

Ensure paid campaigns align with:

brand messaging
growth goals
revenue objectives

Stay updated on platform changes, algorithm updates, and new advertising features

📊 What Success Looks Like

Consistent improvement in:

ROAS
CPA
conversion rates
lead quality

Paid campaigns scale efficiently while maintaining profitability
Reporting remains accurate, actionable, and data-driven
Budgets are managed effectively with strong performance visibility
Campaign optimization becomes proactive and continuous

🧠 What Makes You a Strong Fit

Strong analytical and performance-marketing mindset
Comfortable making decisions based on data and metrics
Strong understanding of paid acquisition funnels
Highly organized with strong campaign management discipline
Proactive in identifying optimization opportunities
Able to manage multiple campaigns and priorities simultaneously
Comfortable operating independently in remote environments

✅ Must-Have Requirements

Experience

Proven experience managing:

Google Ads campaigns
Meta Ads campaigns
performance marketing campaigns

Strong PPC and paid social experience focused on:

lead generation
conversion optimization
ROI improvement

Technical Skills

Strong understanding of:

attribution models
conversion tracking
funnel optimization
campaign scaling

Hands-on experience with:

Google Analytics
Google Tag Manager
campaign reporting tools

Strong analytical and reporting skills

Communication & Execution

Excellent written and verbal English communication skills
Strong organizational and project management ability
Comfortable working during U.S. business hours in a remote environment

⭐ Nice to Have

Experience with:

LinkedIn Ads
YouTube Ads
TikTok Ads
remarketing campaigns

Familiarity with:

automation scripts
dynamic campaign features
landing page optimization
funnel strategy

Experience managing:

multiple accounts
varied advertising budgets
multi-touch attribution systems

🛠️ Tools & Platforms

Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Google Analytics
Google Tag Manager
Paid media reporting platforms

📅 What a Typical Day Looks Like

Review paid campaign dashboards and performance metrics
Optimize budgets, bids, audiences, and ad creatives
Launch and test new campaigns or audience segments
Analyze conversion data and identify performance trends
Coordinate with creative and marketing teams on campaign assets
Prepare reports and optimization recommendations
Continuously improve campaign efficiency and ROI

In short:
You drive measurable business growth through high-performing paid advertising campaigns across multiple digital channels.

📈 Key Metrics for Success (KPIs)

Improved ROAS and campaign profitability
Lower CPA and improved conversion efficiency
Growth in qualified leads and conversions
Effective budget utilization and scaling
Accurate reporting and actionable insights
Consistent optimization and campaign improvement

🌟 Why This Role Stands Out

Direct ownership of paid acquisition performance
Strong impact on revenue and lead generation
Opportunity to scale campaigns across multiple platforms
Data-driven, performance-focused environment
High autonomy and ownership
Opportunity to grow into:

Performance Marketing Manager
Growth Marketing Lead
Paid Media Strategist
Digital Growth Manager

🧪 Interview Process

Initial Screening Call
Recruiter Interview
Practical Assessment / Campaign Review
Client Interview
Offer & Onboarding

👉 Apply Now

If you:

enjoy scaling and optimizing paid campaigns
think in performance metrics and ROI
love testing, experimentation, and data-driven marketing
want direct ownership of growth and acquisition

this is a strong opportunity to drive measurable impact through paid digital marketing.

📈 Paid Ads Specialist (Google Ads, Meta & LinkedIn | Performance Marketing) – Remote | U.S. HoursPosition Type: Full-Time, Remote Working Hours: U.S. Business Hours🚀 About the RoleAt Pavago, one of our clients is hiring a Paid Ads Specialist to...

Additional Content