Partner Growth Manager

About the Role: 

The Partner Activation & Growth Manager turns a signed partner agreement into a measurable customer acquisition channel. This role owns the full activation journey — from partner access to demand creation to revenue — and sits at the intersection of partner strategy and field execution.

 

The focus of this role is not simply enabling the partner. It is activating the partner's organization: identifying demand, creating demand, and facilitating access to buyers at the right moment.

Core Responsibilities

• Build the activation playbook — Design and document the repeatable motion that moves a partner from signed agreement to active field production, including training, enablement, referral process, and joint field execution.
• Get the activation motion off the ground — Own the initial setup, partner rep onboarding, and first plays that establish field production. Once the motion is running, transition day-to-day execution to the appropriate field/sales teams while remaining accountable for performance.
• Own activation funnel performance — Manage the partnership as an acquisition funnel. Identify where demand is being lost between access and conversion, diagnose the cause, and fix it.
• Build toward scale — Document every play, training, and activation motion so the model can scale to the next partner without starting from scratch.

Core Competencies

• Commercial Activation — Translates a signed agreement into an acquisition strategy with defined plays, targets, owners, and timelines.
• Field GTM Execution — Activates the partner's frontline reps to create and identify demand, not just manage the corporate relationship.
• Partner Influence & Navigation — Creates action across executive, operational, and field levels without direct authority.
• Data & Performance Orientation — Manages the partnership as a funnel: Access → Demand → Capture → Convert → Revenue.

Critical Attributes

• Operator, not coordinator — Drives what needs to happen next without waiting for direction.
• Commercially curious — Understands the partner's business model, rep incentives, and economics.
• Highly influential — Creates action without owning the partner's organization.
• Comfortable with ambiguity — Builds the playbook from scratch rather than waiting for one.
• Field-oriented — Gets in market and works alongside frontline teams where necessary.
• Outcome-focused — Measures success by demand access and new rooftops, not activity.

What Success Looks Like

Turn partner potential into partner production. Prove the activation model with a new strategic partner and build a repeatable motion that can scale across every partner that follows. Success is measured by production, not activity.

What You'll Bring

• Experience in partner/channel management, field sales enablement, or GTM execution, ideally in a role that required activating a third-party sales force rather than only managing a corporate relationship.
• A track record of building a process, playbook, or motion from scratch and documenting it well enough for others to run it.
• Comfort operating across levels of a partner organization — executive, operational, and field — and driving action without formal authority.
• A funnel mindset: ability to break a partnership down into access, demand, capture, convert, and revenue stages, and to diagnose where it's breaking.
• Willingness to travel and work in-market alongside partner field teams as needed.
• Experience standing up a new partnership or launch is a strong plus.