PH - Marketing Strategist

About the Role

Do you consider yourself a Digital Marketing Strategist with experience in SEO, local SEO, Google Ads, social media, content marketing, and AI-powered marketing tools?

Have you worked with a real estate business or Realtor to increase online visibility, generate qualified leads, and build local brand authority?

If you have hands-on experience in real estate marketing and AI-driven digital strategies, this opportunity could be a great fit for you!

We are seeking an experienced AI-Powered Real Estate Marketing Strategist to develop and execute a comprehensive digital marketing strategy designed to establish a Realtor as a leading real estate authority in Marlboro, New Jersey.

Key Responsibilities

Digital Marketing Strategy

• Develop and execute a 6–12 month digital marketing and growth strategy for a Realtor serving Marlboro, Morganville, and surrounding areas.
• Develop strategies across Google Search, Google AI Overviews, ChatGPT, Claude, Gemini, Perplexity, YouTube, Instagram, Facebook, and other relevant platforms.
• Conduct market, audience, competitor, and keyword research to identify growth opportunities.
• Develop integrated strategies for brand awareness, organic traffic, lead generation, and client engagement.

SEO, Local SEO, and AI Search Optimization

• Develop and implement SEO and local SEO strategies to increase visibility for Marlboro real estate searches.
• Optimize website content, Google Business Profile, YouTube, social media profiles, and other digital properties.
• Develop AI Search Optimization, LLMO, AEO, and GEO strategies to improve visibility across AI-powered search platforms.
• Build topical authority around Marlboro and Morganville real estate, home values, neighborhoods, market trends, buying, and selling.
• Conduct ongoing keyword research, technical SEO analysis, content gap analysis, and competitor analysis.
• Monitor organic rankings, search visibility, AI search results, and traffic performance.

AI Content Strategy and Content Production

• Build an AI-powered content strategy focused on real estate buyers, sellers, homeowners, and local audiences.
• Develop content for websites, blogs, YouTube, Instagram, Facebook, Google Business Profile, email, and other platforms.
• Create systems that transform one core content asset into multiple optimized content formats.
• Use AI tools such as ChatGPT, Claude, Gemini, and other AI platforms for research, content development, optimization, and repurposing.
• Ensure AI-generated content remains accurate, original, relevant, brand-consistent, and aligned with local market expertise.
• Develop content calendars and production workflows.

AI Knowledge Base

• Build and maintain a centralized knowledge base containing information about the Realtor, listings, services, market expertise, local communities, client FAQs, testimonials, and brand messaging.
• Develop AI workflows that allow marketing content to consistently reflect the Realtor's expertise, voice, positioning, and local knowledge.
• Organize and maintain source information used by AI systems for content creation and marketing.

Google Ads and Paid Media

• Develop, launch, manage, and optimize Google Ads campaigns targeting real estate buyers and sellers.
• Conduct keyword research and identify high-intent search opportunities.
• Create and test ad copy, landing pages, audiences, and campaign structures.
• Monitor campaign performance, lead quality, conversion rates, cost per lead, and return on ad spend.
• Use data and AI-assisted optimization to improve campaign performance.

Marketing Automation

• Identify opportunities to automate repetitive marketing and administrative processes.
• Build AI-powered workflows using ChatGPT, Claude, Google AI, automation platforms, CRM systems, and other marketing technologies.
• Automate content research, content repurposing, reporting, lead nurturing, competitor monitoring, market research, and other applicable workflows.
• Develop systems designed to save at least 20 hours per week while improving marketing output and lead generation.

Analytics and Performance Management

• Establish and monitor key marketing KPIs and performance dashboards.
• Track:
• Organic search traffic
• Local search visibility
• AI search visibility
• Website traffic
• Google Business Profile performance
• YouTube performance
• Social media engagement
• Qualified leads
• Cost per qualified lead
• Lead conversion rate
• Analyze marketing performance and recommend continuous improvements.
• Conduct A/B testing and performance experiments when appropriate.

Competitive and Market Research

• Monitor competing Realtors and real estate businesses in Marlboro and surrounding markets.
• Analyze competitor websites, SEO strategies, content, Google Ads, social media, reviews, and digital presence.
• Identify market gaps and opportunities to differentiate the Realtor's brand.
• Research local real estate trends, neighborhoods, buyer behavior, seller behavior, and relevant community topics.

About the RoleDo you consider yourself a Digital Marketing Strategist with experience in SEO, local SEO, Google Ads, social media, content marketing, and AI-powered marketing tools?Have you worked with a real estate business or Realtor to increase onli...

• 3+ years of experience in digital marketing, growth marketing, SEO, content marketing, performance marketing, or a related field.
• Hands-on experience with SEO and local SEO.
• Experience with Google Ads / PPC and paid digital marketing.
• Experience using ChatGPT, Claude, Gemini, or similar AI tools.
• Understanding of AI Search Optimization, LLMO, AEO, or GEO.
• Knowledge of Marlboro, Morganville, Monmouth County, or New Jersey real estate.
• Experience with Generative Engine Optimization (GEO), Large Language Model Optimization (LLMO), or Answer Engine Optimization (AEO).
• Experience developing and managing content strategies across multiple digital platforms.
• Experience with marketing automation and AI-powered workflows.
• Strong analytical and data interpretation skills.
• Experience with Google Analytics, Google Search Console, or similar analytics platforms.
• Strong knowledge of keyword research, search intent, content optimization, and competitor analysis.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Ability to work independently and manage multiple priorities.

About the Role

Do you consider yourself a Digital Marketing Strategist with experience in SEO, local SEO, Google Ads, social media, content marketing, and AI-powered marketing tools?

Have you worked with a real estate business or Realtor to increase online visibility, generate qualified leads, and build local brand authority?

If you have hands-on experience in real estate marketing and AI-driven digital strategies, this opportunity could be a great fit for you!

We are seeking an experienced AI-Powered Real Estate Marketing Strategist to develop and execute a comprehensive digital marketing strategy designed to establish a Realtor as a leading real estate authority in Marlboro, New Jersey.

Key Responsibilities

Digital Marketing Strategy

• Develop and execute a 6–12 month digital marketing and growth strategy for a Realtor serving Marlboro, Morganville, and surrounding areas.
• Develop strategies across Google Search, Google AI Overviews, ChatGPT, Claude, Gemini, Perplexity, YouTube, Instagram, Facebook, and other relevant platforms.
• Conduct market, audience, competitor, and keyword research to identify growth opportunities.
• Develop integrated strategies for brand awareness, organic traffic, lead generation, and client engagement.

SEO, Local SEO, and AI Search Optimization

• Develop and implement SEO and local SEO strategies to increase visibility for Marlboro real estate searches.
• Optimize website content, Google Business Profile, YouTube, social media profiles, and other digital properties.
• Develop AI Search Optimization, LLMO, AEO, and GEO strategies to improve visibility across AI-powered search platforms.
• Build topical authority around Marlboro and Morganville real estate, home values, neighborhoods, market trends, buying, and selling.
• Conduct ongoing keyword research, technical SEO analysis, content gap analysis, and competitor analysis.
• Monitor organic rankings, search visibility, AI search results, and traffic performance.

AI Content Strategy and Content Production

• Build an AI-powered content strategy focused on real estate buyers, sellers, homeowners, and local audiences.
• Develop content for websites, blogs, YouTube, Instagram, Facebook, Google Business Profile, email, and other platforms.
• Create systems that transform one core content asset into multiple optimized content formats.
• Use AI tools such as ChatGPT, Claude, Gemini, and other AI platforms for research, content development, optimization, and repurposing.
• Ensure AI-generated content remains accurate, original, relevant, brand-consistent, and aligned with local market expertise.
• Develop content calendars and production workflows.

AI Knowledge Base

• Build and maintain a centralized knowledge base containing information about the Realtor, listings, services, market expertise, local communities, client FAQs, testimonials, and brand messaging.
• Develop AI workflows that allow marketing content to consistently reflect the Realtor's expertise, voice, positioning, and local knowledge.
• Organize and maintain source information used by AI systems for content creation and marketing.

Google Ads and Paid Media

• Develop, launch, manage, and optimize Google Ads campaigns targeting real estate buyers and sellers.
• Conduct keyword research and identify high-intent search opportunities.
• Create and test ad copy, landing pages, audiences, and campaign structures.
• Monitor campaign performance, lead quality, conversion rates, cost per lead, and return on ad spend.
• Use data and AI-assisted optimization to improve campaign performance.

Marketing Automation

• Identify opportunities to automate repetitive marketing and administrative processes.
• Build AI-powered workflows using ChatGPT, Claude, Google AI, automation platforms, CRM systems, and other marketing technologies.
• Automate content research, content repurposing, reporting, lead nurturing, competitor monitoring, market research, and other applicable workflows.
• Develop systems designed to save at least 20 hours per week while improving marketing output and lead generation.

Analytics and Performance Management

• Establish and monitor key marketing KPIs and performance dashboards.
• Track:
• Organic search traffic
• Local search visibility
• AI search visibility
• Website traffic
• Google Business Profile performance
• YouTube performance
• Social media engagement
• Qualified leads
• Cost per qualified lead
• Lead conversion rate
• Analyze marketing performance and recommend continuous improvements.
• Conduct A/B testing and performance experiments when appropriate.

Competitive and Market Research

• Monitor competing Realtors and real estate businesses in Marlboro and surrounding markets.
• Analyze competitor websites, SEO strategies, content, Google Ads, social media, reviews, and digital presence.
• Identify market gaps and opportunities to differentiate the Realtor's brand.
• Research local real estate trends, neighborhoods, buyer behavior, seller behavior, and relevant community topics.

About the RoleDo you consider yourself a Digital Marketing Strategist with experience in SEO, local SEO, Google Ads, social media, content marketing, and AI-powered marketing tools?Have you worked with a real estate business or Realtor to increase onli...

• 3+ years of experience in digital marketing, growth marketing, SEO, content marketing, performance marketing, or a related field.
• Hands-on experience with SEO and local SEO.
• Experience with Google Ads / PPC and paid digital marketing.
• Experience using ChatGPT, Claude, Gemini, or similar AI tools.
• Understanding of AI Search Optimization, LLMO, AEO, or GEO.
• Knowledge of Marlboro, Morganville, Monmouth County, or New Jersey real estate.
• Experience with Generative Engine Optimization (GEO), Large Language Model Optimization (LLMO), or Answer Engine Optimization (AEO).
• Experience developing and managing content strategies across multiple digital platforms.
• Experience with marketing automation and AI-powered workflows.
• Strong analytical and data interpretation skills.
• Experience with Google Analytics, Google Search Console, or similar analytics platforms.
• Strong knowledge of keyword research, search intent, content optimization, and competitor analysis.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Ability to work independently and manage multiple priorities.