PPC Specialist (Google Ads)
Lago • Bosnia and Herzegovina • Montenegro
Posted: October 9, 2026
Job Description
Role: PPC Specialist (Google Ads)
Hours: Monday - Friday. 9AM - 5PM Us Central Time
Compensation: $1,800 - $3,200 USD per month, depending on experience
We are seeking a hands-on PPC Specialist to support campaign execution and optimization across Google Ads accounts.
This role is focused on building campaigns, managing search terms, implementing negatives, and supporting ongoing performance improvements.
The ideal candidate is detail-oriented, execution-focused, and comfortable working inside Google Ads daily to support growth initiatives.
Strong analytical thinking, attention to detail, and speed of execution are critical for success in this role.
Responsibilities
Campaign Build & Setup
- Build and launch search, display, and performance campaigns
- Structure campaigns based on strategy and account needs
- Implement keyword targeting and match types
- Upload and manage ad creatives and extensions
Optimization & Performance Management
- Conduct ongoing campaign optimizations
- Adjust bids, budgets, and targeting based on performance
- Identify opportunities to improve CTR, CPC, and conversions
- Monitor pacing and performance trends
Search Term & Negative Management
- Perform regular search term analysis
- Identify irrelevant traffic and add negative keywords
- Refine keyword targeting to improve efficiency
- Maintain clean and scalable keyword structures
Reporting & Insights Support
- Support performance reporting and analysis
- Flag performance changes and anomalies
- Collaborate with senior team members on insights
- Ensure data accuracy across platforms
Must-Haves (Non-Negotiable)
- 4+ years of hands-on Google Ads/Google SEM experience
- Strong understanding of campaign structure and optimization
- Experience with search term analysis and negative keyword strategy
- Ability to manage multiple campaigns simultaneously
- Strong analytical and problem-solving skills
- Strong English communication skills (written and verbal)
- Ability to work independently with minimal supervision
Nice-to-Haves
- Experience with Performance Max and YouTube campaigns
- CPL instead of ROAS optimization is a significant plus.
- Familiarity with GA4 and conversion tracking
- Experience with call tracking platforms
- Exposure to other paid channels (Meta, LinkedIn, etc.)
- Experience working with US-based clients
- Familiarity with reporting tools or dashboards
Ideal Candidate Profile
- Highly detail-oriented and data-driven
- Execution-focused with strong platform expertise
- Comfortable working inside Google Ads daily
- Proactive in identifying optimization opportunities
- Organized and process-driven
- Thrives in a fast-paced performance environment
