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Product Owner Digital Farming

LelyMaassluis, ZH, Netherlands

Posted November 10, 2026

Job Description

What is your role? 

Imagine your product decisions helping farmers organize their farms more efficiently every day. As Product Owner Digital Farming, you shape digital solutions that help farmers plan, carry out and track their daily work. From task management and smart routing to reporting and operational insights, you make sure technology connects with the realities of day-to-day life on the farm. 

You will join the Farm Managers team within the Digital Farming domain. This team works on Horizon, Lely’s farm management platform. Within the platform, Farm Managers focuses on the daily processes that help farmers stay in control and carry out their work efficiently. 

In this role, you combine strategic product ownership with hands-on business analysis. Together with stakeholders, you shape the product direction while working closely with the development team. You explore what farmers need, balance different interests and translate insights into clear user stories, requirements and acceptance criteria. 

You collaborate closely with software engineers, UX designers, business stakeholders and farmers. Through conversations with them, you identify opportunities, validate solutions and help the team focus on improvements that create real value. This role is ideal for someone who enjoys both defining direction and working closely with a development team to turn ideas into well-defined solutions. Beyond product ownership, you help the team strengthen its focus, collaboration and ways of working, enabling the team to become increasingly effective as our product organization continues to develop. 

Key responsibilities include: 

  • You develop and maintain the product vision, roadmap and priorities for the Farm Managers domain. 
  • You bring together customer value, business objectives, technical sustainability and operational needs to make clear product decisions. 
  • You build and prioritize the product backlog based on conversations with farmers, product data, business value and technical possibilities. 
  • You translate needs into concrete requirements, user stories and acceptance criteria, preparing them together with the development team. 
  • You work with engineers, UX designers and stakeholders to discover, validate and deliver user-friendly solutions. 
  • You monitor product performance and customer feedback, bring different perspectives together and help the team further strengthen its focus and collaboration. 

Qualifications

What is your experience? 

You feel at home at the intersection of strategy, customer needs and software development. You can look ahead while also enjoying diving into the details together with the team. You ask focused questions, make complex information easy to understand and help people with different interests find a shared direction. 

Additionally, you bring the following: 

  • A completed Bachelor’s or Master’s degree. 
  • At least five years of experience as a Product Owner, Product Manager, Business Analyst or in a similar role within a software-driven environment. 
  • Experience translating customer and business needs into concrete requirements, user stories, acceptance criteria and backlog items. 
  • Experience with Agile and Scrum and working in multidisciplinary product teams. 
  • Strong analytical and communication skills, combined with the ability to connect stakeholders with different perspectives. 
  • Fluency in English and a willingness to travel occasionally, including up to four visits to Istanbul per year. 

Additional Information

What do we offer you? 

  • Working at Lely means contributing to sustainable progress within one of the most innovative organizations in the Netherlands. You contribute to making the agricultural sector future-proof, and we make sure that you get all the space, resources and support you need to do so. 
  • An international working environment with opportunities for own initiative and entrepreneurship. 
  • Excellent working conditions, including up to 8 weeks of vacation per year and a good pension scheme. 
  • A salary within the range of €5,867 to €8,381 gross per month, with clear opportunities for growth within the scale 
  • Good development opportunities: you are in control of your development and can choose from various training courses through our Lely Academy, from personal development to job-specific training. 
  • Our modern Lely Campus offers daily access to extensive sports facilities: an indoor gym, outdoor padel courts, an outdoor basketball and volleyball court, table tennis and table soccer. You can join Hyrox workouts, sign up for personal training or challenge your colleagues during an active break. 
  • Enjoy fresh coffee and tea from our own barista, with milk straight from our farm, as well as a healthy and affordable company restaurant. 
  • A healthy work-life balance thanks to our hybrid work policy: you work at least three days a week on Campus, with flexible working hours and plenty of room to spend extra time on site between 06:00 and 20:00. 
  • A free shuttle bus will take you to and from the metro in Maassluis, so your workday starts and ends smoothly. 
  • We celebrate successes together, from anniversaries to Christmas parties. At Lely, we know how to make these moments count. 

Recruitment & selection agency, consultancy and/or secondment agency? 

We appreciate your interest, but we recruit all our candidates directly. We understand that, as an intermediary, you would like to introduce candidates for our vacancies and contribute to our ambitions, but this is not how we have set up our recruitment process. This means that all unsolicited profiles submitted for Lely vacancies will be treated as direct applications. 

Company Description

Lely, founded in 1948, is committed to creating a sustainable, profitable, and enjoyable future in agriculture. Driven by the challenges farmers face and the needs of cows, we develop high-quality robots and data systems that improve animal welfare, flexibility, and productivity on dairy farms. Our mission is to support sustainable food production.

For more than 30 years, we have been a global leader in the sales and service of automated systems for successive generations of dairy farmers. Every day, we inspire our colleagues to provide customers with innovative solutions and to be a reliable partner for long-term advice and support. With our state-of-the-art Lely Campus in Maassluis and a worldwide network of dedicated Lely Centers offering tailored sales and service, Lely operates in more than fifty countries.