Retail Marketing Strategist

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The Retail Marketing Strategist, Display is responsible for owning the execution, performance, and growth of Amazon & Retail Display advertising campaigns within their book of business. They are oriented towards the clients’ business success, tying their efforts to the greater business goals. They are self-starters and autonomously own their responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix. They are responsible for owning reporting, optimizations, client communication, and execution of audience research, ad copy development, optimizations, and routine campaign management, sometimes with the support of a Specialist. The Strategist is excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and has a strong understanding of their service’s strategy and the levers to pull to drive performance.

Key Responsibilities:

• Manage Amazon & Retail Display campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon DSP Console & other retail media platforms, tying into overall online retail business performance
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance & business impact against client goals against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Participate in the development process of new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's nova ecosystem as it relates to your department
• Conduct sufficient quality assurance, resulting in no errors that would yield a negative impact to revenue for clients
• Maintain accurate budget pacing and adherence to planned spend across client accounts
• Demonstrate full knowledge of the Power Circuit and the nova ecosystem, adapt to evolving processes, and contribute to operational excellence across applicable client accounts
• Create and maintain monthly channel testing roadmap across all client accounts
• Maintain on-time completion of all deliverables and launches

Role Requirements:

• 2-3 years of digital marketing experience. 1-2 years in agency setting preferred
• Minimum 2 years of hands-on experience with Amazon DSP programmatic display advertising, or similar programmatic display platform
• Significant campaign management experience in one of the following platforms preferred:
• Amazon DSP
• Walmart Connect
• The Trade Desk
• StackAdapt
• Proficiency in Google/Microsoft Office Suite(s)
• Other skills required: 
• Strong written and verbal communication skills.
• Strong organizational and project management skills.
• Self-motivated individual with a strong desire to succeed. 
• Excellent interpersonal skills.
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs)

• Client Book Revenue per Employee: $25k+
• EBITDA per Employee: $5k+
• Client Retention (bi-annual): 90%+
• Team Retention (of DRs, if applicable): 95%+

Most Important Things (MITs)

• Excellence in channel production and account performance
• Cross-channel collaboration
• Internal & client-facing communication