Sales Development Representative - Canada

About the Role

The SDR will drive outbound prospecting and pipeline development with a primary focus on Appfire’s Flow product and emerging cross-sell opportunities across our portfolio of over ~20k existing Appfire customers, globally. This role is key to identifying new prospects, creating demand, and opening doors to new revenue streams.

Key Responsibilities

• Research target accounts and identify key decision makers for outbound campaigns
• Execute personalized outreach via email, phone, and social channels to generate interest in Flow and other Appfire products
• Qualify prospects and schedule meetings for Account Executives to advance opportunities
• Track activities and maintain accurate records in Salesforce to support forecasting and reporting
• Work closely with marketing and product teams to refine messaging and identify new cross-sell targets
• Consistently meet or exceed monthly goals for meetings booked and pipeline created
  
  

Qualifications

• 1–2 years of outbound prospecting or inside sales experience preferred
• Strong written and verbal communication skills
• Comfortable with high outbound activity and able to handle rejection constructively
• Ability to research accounts and personalize outreach for different industries and roles
• Familiarity with Salesforce and sales engagement tools (Sales Navigator, Gong, ZoomInfo and Calendly) is a plus
  
  

What We Offer

• Base salary plus commission tied to meetings and pipeline generated
• Training in prospecting strategies and cross-sell opportunities
• Clear career path to Inside Sales and Account Executive roles

  Equity Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.

  Paid time off Employees receive 25 days of paid time off per year, with the option to carry over up to 10 unused days to the following year. After 5 years of employment, employees receive 30 days per year. Canadian public holidays are also observed.

  Training and personal development  Grow with Appfire University — our custom, on-demand learning platform designed to support your continuous development.

  Health insurance Appfire provides comprehensive coverage through Empire Health, including medical, dental, and vision insurance. Additional protection includes life insurance, critical illness coverage, accidental death and dismemberment, and long-term disability insurance.

  Sport Allowance To promote health and well-being, Appfire offers a yearly sport allowance of CAD 600, which can be used to cover the cost of various fitness or outdoor activities — from gym memberships to sports equipment.

  Volunteering Every employee receives 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities.

  Flexibility that fits how you work best The role is fully remote within Canada.

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