Sales Director, Home Improvement (Western Canada)
Financeit • Vancouver, British Columbia, Canada • Edmonton, Alberta, Canada
Posted: June 25, 2026
Job Description
Who we are:
Financeit is a point-of-sale financing provider serving some of the largest home improvement and retail organizations in Canada.
Our platform helps businesses close more sales by offering customers affordable monthly payment options for their next big home improvement, vehicle or retail purchase.
We are small enough that you can make an impact within the company and large enough to make an impact in the market.
Financeit is a company where collaboration, inclusivity, fairness, and respect aren’t just ideas that get talked about, but are part of who we are. If such a workplace intrigues you, we hope you’ll join us.
About the role:
We’re looking for a sales leader with proven success in leading an internal sales team, developing sales strategies, and delivering growth results. As the Sales Director, you will lead and mentor a sales team across Western Canada, manage one on one performance, analyze data metrics, and drive the team to achieve targets.
The Sales Director will collaborate across various departments and participate in strategic planning, forecasting, and systems initiatives. Moreover, the successful candidate will focus on delivering measurable results within the organization that leads to growth in overall company performance and of the sales team.
What you’ll do:
Business Development & Sales
- Own and drive revenue growth for the region of Western Canada
- Contribute to the development of sales operations and processes
- Work with the reporting team and tools to deliver accurate reporting of team performance and goals
- Guide direct reports to develop and execute strategic sales plans that will improve partner retention and growth
- Coach and develop the team.
People Development
- Responsible for hiring, developing, and retaining talent and building a high performing team with complementary skill sets
- Train and support sales teams with industry knowledge and selling methods
- Execute all aspects of the performance management culture, including development discussions regular coaching and feedback and performance improvement plans
Optimization and Implementation of Marketing Strategies, Products and Services.
- Measure and evaluate business strategy implementation against intended results
- Work closely with business leaders to support marketing campaigns and the creation of vertical-specific marketing materials for merchants and consumers
- Work closely with product management to integrate the company's products and services into existing and prospective customers’ businesses.
- Post-secondary education in a related field or equivalent practical experience
- 7-10 years of sales experience
- 5+ years of leadership experience with direct reports
- Experience leading remote teams is an asset
- Proven success with building high-impact sales relationships and results-oriented with achieving targets
- Experience with business development strategies
- Experience in lending, financial services or banking is an asset
- Experience in consumer lending, SaaS or financial services is preferred
- Ability to work with data, creating appropriate reporting and tracking results
- Strong CRM skills and management process including communication and workflow tools, such as Slack, Salesforce, Jira, etc.
Additional Content
Who we are:
Financeit is a point-of-sale financing provider serving some of the largest home improvement and retail organizations in Canada.
Our platform helps businesses close more sales by offering customers affordable monthly payment options for their next big home improvement, vehicle or retail purchase.
We are small enough that you can make an impact within the company and large enough to make an impact in the market.
Financeit is a company where collaboration, inclusivity, fairness, and respect aren’t just ideas that get talked about, but are part of who we are. If such a workplace intrigues you, we hope you’ll join us.
About the role:
We’re looking for a sales leader with proven success in leading an internal sales team, developing sales strategies, and delivering growth results. As the Sales Director, you will lead and mentor a sales team across Western Canada, manage one on one performance, analyze data metrics, and drive the team to achieve targets.
The Sales Director will collaborate across various departments and participate in strategic planning, forecasting, and systems initiatives. Moreover, the successful candidate will focus on delivering measurable results within the organization that leads to growth in overall company performance and of the sales team.
What you’ll do:
Business Development & Sales
- Own and drive revenue growth for the region of Western Canada
- Contribute to the development of sales operations and processes
- Work with the reporting team and tools to deliver accurate reporting of team performance and goals
- Guide direct reports to develop and execute strategic sales plans that will improve partner retention and growth
- Coach and develop the team.
People Development
- Responsible for hiring, developing, and retaining talent and building a high performing team with complementary skill sets
- Train and support sales teams with industry knowledge and selling methods
- Execute all aspects of the performance management culture, including development discussions regular coaching and feedback and performance improvement plans
Optimization and Implementation of Marketing Strategies, Products and Services.
- Measure and evaluate business strategy implementation against intended results
- Work closely with business leaders to support marketing campaigns and the creation of vertical-specific marketing materials for merchants and consumers
- Work closely with product management to integrate the company's products and services into existing and prospective customers’ businesses.
- Post-secondary education in a related field or equivalent practical experience
- 7-10 years of sales experience
- 5+ years of leadership experience with direct reports
- Experience leading remote teams is an asset
- Proven success with building high-impact sales relationships and results-oriented with achieving targets
- Experience with business development strategies
- Experience in lending, financial services or banking is an asset
- Experience in consumer lending, SaaS or financial services is preferred
- Ability to work with data, creating appropriate reporting and tracking results
- Strong CRM skills and management process including communication and workflow tools, such as Slack, Salesforce, Jira, etc.