Senior Director, Brand Strategy

The Role

This is a defining hire for WorldStrides. As Senior Director of Brand Strategy, you will lead the repositioning of the WorldStrides master brand — consolidating a portfolio of sub-brands, building the storytelling architecture that drives emotional connection with educators and students, and establishing organic content as a top-of-funnel engine. You will be the brand's chief architect and its loudest champion internally and externally.

Key Responsibilities

Brand Repositioning & Architecture

• Lead the end-to-end repositioning of WorldStrides as the definitive educational travel brand across K-12, International, and Performing Arts
• Define and execute a sub-brand consolidation strategy — creating a coherent brand architecture across all WorldStrides products and programs
• Develop brand guidelines, tone of voice, and messaging frameworks that ensure consistency across every customer touchpoint
• Partner with Product and Sales leadership to ensure brand narrative aligns with commercial strategy and segment needs

Storytelling & Organic Content

• Build and own the organic content strategy — editorial, social, video — as a long-term brand-building and SEO asset
• Commission and champion student and educator stories that bring WorldStrides' mission to life authentically
• Oversee development of campaign narratives, brand films, and impact content that differentiate WorldStrides in a competitive landscape

Brand Governance & Team Leadership

• Serve as the internal brand guardian across Marketing, Sales, Product, and Partner channels
• Lead and develop the Manager, Social & Influencer and work cross-functionally with Creative, Digital, and Channel teams
• Build agency and freelance partnerships for brand strategy, PR, and film production

What Success Looks Like

• Unified brand architecture adopted across all sub-brands within 12 months
• Measurable increase in unaided brand awareness among target educator and student segments
• Organic content contributing measurably to top-of-funnel MQL pipeline
• WorldStrides featured in top-tier education and travel media

Requirements

• 8–12 years of brand strategy and marketing experience in education, travel, or consumer brands
• Proven track record leading brand repositioning or relaunch at a company or product portfolio level
• Experience managing brand architecture across a multi-product or multi-brand organization
• Strong storytelling instincts — you write a sharp brief, give decisive creative direction, and recognize a great idea instantly
• Demonstrated ability to lead cross-functional teams and influence without direct authority
• Experience managing external agencies (brand, PR, production)

Nice to Have

• Experience in K-12 education, study abroad, or experiential travel
• Track record building organic content as a measurable growth channel
• Familiarity with brand tracking tools and qualitative research methodologies

Work Perks

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment