Senior Manager, Website Content

Job Description:

WorldStrides' website is our most important marketing asset — and it is underperforming as a lead generation tool. As Senior Manager of Website Content, you will own the content strategy and execution across worldstrides.com and all program sub-sites, transforming them into high-performing, SEO-driven, conversion-optimized destinations for educators, students, and parents. You will bring together editorial strategy, SEO expertise, UX sensibility, and project management rigor to build a website content engine that drives organic traffic, captures leads, and tells the WorldStrides story at every stage of the funnel. 

Responsibilities:

 Website Content Strategy 

• Own the website content strategy across worldstrides.com and all program pages — from homepage messaging to destination content to conversion landing pages
• Develop a segment-specific content architecture for K-12 Domestic, International, and Performing Arts that reflects each audience's distinct decision journey
• Audit, prioritize, and systematically update existing content to improve quality, accuracy, SEO performance, and brand consistency 

 SEO & Organic Traffic Growth 

• Own the SEO strategy — keyword research, content gap analysis, on-page optimization, and internal linking architecture
• Build an editorial content calendar that supports organic search growth through destination guides, trip planning resources, and educator-focused content
• Partner with Sr Manager, Paid Media to ensure landing pages convert paid traffic efficiently 

 CMS Management & Execution 

• Manage the CMS day-to-day — publishing, updating, and A/B testing content across the site
• Collaborate with Creative & Production on photography, video, and design assets for the site
• Work with IT/Development on content improvements and UX enhancements
• Maintain content governance — ensuring all published content is on-brand, accurate, and current 

 WHAT SUCCESS LOOKS LIKE 

• Organic search traffic growing quarter-over-quarter across all program areas
• Website MQL conversion rate improving through content optimization and CRO
• All program pages meeting brand and SEO quality standards within 6 months
• Bounce rate and time-on-site improving across key landing pages 

Qualifications:

• 5–7 years of website content strategy, digital content, or SEO experience
• Demonstrated ability to own a website content program end-to-end from strategy to execution
• Strong SEO expertise including technical SEO fundamentals, keyword research, and content optimization
• Experience managing a CMS such as WordPress, Contentful, or similar platforms
• Excellent writing and editing skills — you produce compelling, on-brand content yourself
• Analytical — you use GA4, Search Console, and content performance data to make decisions  
• Experience in education, travel, or destination marketing content (preferred)
• UX or CRO background — you have run A/B tests and interpreted user behavior data (preferred)
• Familiarity with Salesforce or HubSpot for understanding web-to-CRM lead flow (preferred)

Work Perks

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment