Senior Product Marketing Manager

Job Description

• This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Product Marketing Manager in the United States. This is a high-impact strategic marketing role focused on shaping how B2B fintech solutions are positioned, launched, and adopted in a competitive global market. You will lead go-to-market strategy development, product messaging, and positioning for complex SaaS offerings within the accounts receivable and payments space. Acting as a key connector between Product, Sales, and Revenue Marketing, you will translate deep market insights into compelling narratives that drive awareness, pipeline growth, and product adoption. The role requires strong ownership of end-to-end GTM execution, from product launches to lifecycle campaigns, ensuring alignment across all customer touchpoints. You will also play a central role in thought leadership, sales enablement, and competitive positioning. This is a senior, cross-functional role with significant influence on product strategy, market perception, and revenue impact.
• Accountabilities: Lead the development of differentiated product positioning, messaging, and value propositions grounded in customer, market, and competitive insights. Own and execute go-to-market strategies for major product launches and updates across multiple segments and verticals. Serve as a subject matter expert on product capabilities, buyer personas, and competitive landscape to guide marketing and sales strategy. Build and drive thought leadership initiatives through content such as webinars, whitepapers, events, and digital campaigns. Develop and maintain sales enablement tools including pitch decks, battlecards, ROI materials, and solution guides. Partner closely with Product Management and Sales to influence roadmap direction and ensure alignment on customer needs. Mentor and support junior product marketing team members, contributing to overall team capability and performance. Collaborate cross-functionally to ensure cohesive execution of GTM strategies and consistent customer experience. Requirements: 6–9 years of experience in B2B product marketing, ideally within SaaS, fintech, payments, or accounts receivable software. Proven success owning and executing full-cycle go-to-market strategies for complex B2B products with measurable business impact. Strong ability to translate technical product capabilities into compelling messaging for executive, sales, and customer audiences. Demonstrated experience working cross-functionally and influencing stakeholders across Product, Sales, and Marketing teams. Strong analytical mindset with the ability to synthesize market, customer, and competitive data into strategic insights. Hands-on experience using AI tools (e.g., LLMs such as Claude or similar) for research, content development, and strategy support. Experience mentoring or developing junior marketers is highly preferred. MBA is a plus. Strong communication, storytelling, and strategic thinking abilities. Benefits: Competitive total compensation aligned with experience and market benchmarks. Comprehensive health, dental, and vision insurance coverage. Generous paid time off and parental leave policies. Flexible work arrangements supporting work-life balance. 401(k) retirement savings plan. Professional development opportunities and career growth support. Inclusive, collaborative, and equity-focused work environment.
• How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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