Senior Sales Manager
Infopro Digital Services Limited • Swindon, England, United Kingdom
Posted: May 18, 2026
Job Description
Infopro Digital, the B2B group specialising in information and technology, is currently looking for a UK Senior Sales Manager to join our team on a permanent basis at Haynes Group Limited, which sits within Infopro Digital’s Automotive division.
Infopro Digital is a global organisation with 4,000 employees of 79 nationalities based in 26 countries, and a turnover of €630 million.
Haynes Group are an established Automotive Data Solutions provider. For the last 11 years, the business has consistently exceeded budgets, delivering double‑digit year‑on‑year growth. In 2020, Haynes Group was acquired by Infopro Digital as part of a larger strategic plan to become a global leader within the automotive data market.
The UK Senior Sales Manager will be responsible for leading, motivating, and managing the daily activities of the UK Commercial Team, covering both new business development and account management. The role ensures consistent execution of the commercial strategy, delivery of revenue targets, and high standards of customer engagement across the UK market.
Working closely with the AUKUS Commercial Director, the UK Senior Sales Manager will translate strategic objectives into actionable plans, drive performance, and embed strong sales discipline, forecasting, and account management practices.
Key Responsibilities
Team Leadership & Management
- Lead, coach, and manage the UK Commercial Team, encompassing new sales and account management functions
- Set clear objectives, priorities, and performance expectations for the team
- Conduct regular one‑to‑ones, pipeline reviews, and performance reviews
- Support recruitment, onboarding, and development of commercial team members
- Foster a high‑performance, collaborative, and customer‑focused culture
Sales Execution & New Business
- Drive new business acquisition in line with UK and broader AUKUS targets, including managing your own sales targets and those of the wider team
- Oversee opportunity management from lead qualification through to close
- Ensure consistent use of CRM tools for pipeline management and reporting
- Support complex or strategic sales opportunities where senior involvement is required
Account Management & Customer Growth
- Ensure structured account management practices are applied across key UK customers
- Drive account retention, growth, and cross‑sell / upsell opportunities
- Oversee customer engagement plans and ensure high levels of customer satisfaction
- Act as an escalation point for key customer issues when required
Commercial Performance & Reporting
- Own UK sales performance against revenue, margin, and activity targets
- Deliver accurate sales forecasting and pipeline reporting to the AUKUS Commercial Director
- Monitor KPIs and take corrective action where performance is off‑plan
- Contribute to budgeting and commercial planning processes
Strategy & Cross‑Functional Collaboration
- Execute the UK commercial strategy in alignment with AUKUS objectives
- Work closely with marketing, product, operations, and finance teams
- Provide market insight, competitor intelligence, and customer feedback to senior stakeholders
Skills & Experience – Desirable
- Experience in data, automotive, SaaS, or subscription‑based businesses
- Exposure to multi‑region or matrix organisations
- Experience working with senior or strategic customer accounts
- Personal Attributes
- Results‑driven with a hands‑on leadership approach
- Highly organised with strong prioritisation skills
- Collaborative and able to influence across functions
- Resilient, adaptable, and comfortable in a fast‑paced commercial environment
- Customer‑centric mindset with strong commercial judgement
- What Success Looks Like
- Consistent over‑achievement of UK revenue and growth targets
- A motivated, high‑performing commercial team with clear accountability
- Accurate forecasting and disciplined pipeline management
- Strong customer retention and account growth
- Effective alignment between UK execution and AUKUS commercial strategy
Additional Content
Infopro Digital, the B2B group specialising in information and technology, is currently looking for a UK Senior Sales Manager to join our team on a permanent basis at Haynes Group Limited, which sits within Infopro Digital’s Automotive division.
Infopro Digital is a global organisation with 4,000 employees of 79 nationalities based in 26 countries, and a turnover of €630 million.
Haynes Group are an established Automotive Data Solutions provider. For the last 11 years, the business has consistently exceeded budgets, delivering double‑digit year‑on‑year growth. In 2020, Haynes Group was acquired by Infopro Digital as part of a larger strategic plan to become a global leader within the automotive data market.
The UK Senior Sales Manager will be responsible for leading, motivating, and managing the daily activities of the UK Commercial Team, covering both new business development and account management. The role ensures consistent execution of the commercial strategy, delivery of revenue targets, and high standards of customer engagement across the UK market.
Working closely with the AUKUS Commercial Director, the UK Senior Sales Manager will translate strategic objectives into actionable plans, drive performance, and embed strong sales discipline, forecasting, and account management practices.
Key Responsibilities
Team Leadership & Management
- Lead, coach, and manage the UK Commercial Team, encompassing new sales and account management functions
- Set clear objectives, priorities, and performance expectations for the team
- Conduct regular one‑to‑ones, pipeline reviews, and performance reviews
- Support recruitment, onboarding, and development of commercial team members
- Foster a high‑performance, collaborative, and customer‑focused culture
Sales Execution & New Business
- Drive new business acquisition in line with UK and broader AUKUS targets, including managing your own sales targets and those of the wider team
- Oversee opportunity management from lead qualification through to close
- Ensure consistent use of CRM tools for pipeline management and reporting
- Support complex or strategic sales opportunities where senior involvement is required
Account Management & Customer Growth
- Ensure structured account management practices are applied across key UK customers
- Drive account retention, growth, and cross‑sell / upsell opportunities
- Oversee customer engagement plans and ensure high levels of customer satisfaction
- Act as an escalation point for key customer issues when required
Commercial Performance & Reporting
- Own UK sales performance against revenue, margin, and activity targets
- Deliver accurate sales forecasting and pipeline reporting to the AUKUS Commercial Director
- Monitor KPIs and take corrective action where performance is off‑plan
- Contribute to budgeting and commercial planning processes
Strategy & Cross‑Functional Collaboration
- Execute the UK commercial strategy in alignment with AUKUS objectives
- Work closely with marketing, product, operations, and finance teams
- Provide market insight, competitor intelligence, and customer feedback to senior stakeholders
Skills & Experience – Desirable
- Experience in data, automotive, SaaS, or subscription‑based businesses
- Exposure to multi‑region or matrix organisations
- Experience working with senior or strategic customer accounts
- Personal Attributes
- Results‑driven with a hands‑on leadership approach
- Highly organised with strong prioritisation skills
- Collaborative and able to influence across functions
- Resilient, adaptable, and comfortable in a fast‑paced commercial environment
- Customer‑centric mindset with strong commercial judgement
- What Success Looks Like
- Consistent over‑achievement of UK revenue and growth targets
- A motivated, high‑performing commercial team with clear accountability
- Accurate forecasting and disciplined pipeline management
- Strong customer retention and account growth
- Effective alignment between UK execution and AUKUS commercial strategy