Social Media Manager, Blink

Description

• The Social Media Manager role oversees execution across Blink's owned organic social media channels, leveraging AI-powered tools and data-driven insights to optimize content creation, publishing, and performance.

Description

• The Social Media Manager role oversees execution across Blink's owned organic social media channels, leveraging AI-powered tools and data-driven insights to optimize content creation, publishing, and performance. This role combines strategic thinking with hands-on execution, using emerging technologies to scale community engagement, automate workflows, and deliver measurable business impact. Key job responsibilities Social Channel Development & Execution: - Lead day to day operations of organic social media channels - Identify and optimize platform-specific content strategies for maximum reach and engagement - Lead competitive analysis and trend monitoring across social landscape - Define and track KPIs for measuring social media effectiveness Content Creation & Management: - Manage content calendar development, scheduling, and publishing across all platforms - Lead development of platform-specific organic content (text, image, video, stories) - Support content development and strategy for social commerce channels, including TikTok Lives and TikTok Shop, in partnership with sales teams - Ensure consistent brand voice and messaging across all content - Support external vendor content creation and planning - Drive creative innovation and best practices across platforms Community Engagement: - Develop and execute comprehensive community management strategy across Instagram, TikTok, YouTube, and Facebook - Lead day-to-day community engagement leveraging AI-powered response suggestions and sentiment monitoring - Identify and create engagement opportunities through proactive community outreach - Build and maintain relationships with key community members and brand advocates - Monitor and optimize community health metrics and engagement rates Analytics & Performance Optimization: - Develop and maintain reporting frameworks, enhancing and iterating with AI - Monitor and analyze organic social media performance metrics - Provide actionable insights and optimization recommendations - Use AI-powered social listening tools to track brand sentiment and conversations - Present strategic findings and recommendations to leadership Cross-Functional Leadership: - Partner with marketing teams (paid media, PR, brand, product) to support integrated campaigns and sales - Collaborate with sales and customer service for social support initiatives - Guide content strategy across teams and channels - Mentor team members on social best practices and execution - Drive alignment across stakeholders and workstreams

Basic Qualifications

• - 4+ years of marketing experience - Experience using data and metrics to drive actionable insights at scale - Experience coordinating cross-functional inputs, meeting deadlines, and effectively managing competing priorities - Proven track record of growing social channels and driving measurable business outcomes - Experience with or strong interest in leveraging AI tools for content creation, analytics, and workflow automation - Experience with social media management platforms, analytics tools, and AI-powered marketing technologies - Strong understanding of platform algorithms, trend spotting, content optimization, and community building

Preferred Qualifications