Specialist Trade Marketing

Job Overview

Drive 360 Brand Plans for the Fashion and Pre-school brands to maximize Hasbro's profitability and revenue through portfolio management, price strategy, and trade and communication briefings.

Location and Work Arrangement

This role is based at our São Paulo, Brazil office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.

What You'll Do

• Achieve brand growth & profitability aligned with annual budget plan
• Deliver accurate portfolio recommendations by brand and channel for the main line and exclusives line.
• Effectively launch communication brand plans aligned with Trade&Marketing manager / Licensing and Location-Based Entertainment (LBE) experiences and events
• Monitor brand performance monthly (point of sale and sell-in by brand) and identify improvement opportunities for each brand.
• Advocate of brand strategy for Sales, Media, Trade & E-com team considering consumer and customer needs
• Lead Marketing's participation in the Forecast Consensus Meeting with the Sales, Finance, and Operations teams
• Influence stakeholders and help the team prioritize tasks.
• Lead contact with regional/global team for the main brand's topics
• Support the director with strategict reports and analysis about the brands

Who We Are

We’re a team of creators, storytellers, and innovators united under the Hasbro family and home to beloved brands, AAA digital games studios and immersive experiences that spark imagination across generations. Together, we’re committed to a culture rooted in creativity, excellence, curiosity, and inclusion, and where every employee is empowered to think boldly, act with integrity, and spark joy for all.

Hasbro About the Company – Hasbro

Wizards of the Coast Who We Are – Wizards of the Coast

Equal Opportunity

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

Accommodations

If you have a disability and need reasonable accommodation during the hiring process, please inform your recruiter anytime throughout the process.