Sr. Director, Partner Marketing

Job Description

• This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Sr. Director, Partner Marketing in the United States. This is a senior strategic leadership role responsible for driving the performance, scale, and optimization of the partner marketing channel as a core revenue engine. The position focuses on building and executing high-impact co-marketing, referral, and joint demand generation programs that directly contribute to pipeline and bookings growth. You will lead a global team and operate at the intersection of marketing, sales, and alliances to ensure full alignment across go-to-market initiatives. The role requires a strong balance of strategic vision, operational rigor, and data-driven decision-making. You will be accountable for shaping how partner marketing delivers measurable business outcomes across regions, segments, and partner types. This is a highly visible role within a fast-paced, performance-oriented SaaS environment where execution excellence and attribution clarity are critical.
• Accountabilities: Own and evolve the global partner marketing strategy across referral, co-marketing, and joint demand generation programs. Align partner marketing initiatives with pipeline and bookings goals across partner tiers, segments, and geographies. Lead planning and execution of partner-sourced campaigns in collaboration with Revenue Marketing, Alliances, and Sales teams. Standardize co-marketing processes, partner content deployment, and performance tracking to ensure consistency and scalability. Leverage data, analytics, and AI tools to optimize targeting, messaging, attribution, and campaign performance. Drive full-funnel accountability, from lead generation through bookings, ensuring measurable impact on revenue outcomes. Partner with cross-functional stakeholders to embed partner marketing into broader go-to-market strategy and forecasting processes. Lead, mentor, and scale a high-performing global Partner Marketing team. Requirements: 15+ years of experience in B2B SaaS marketing, with strong focus on partner, channel, or alliances marketing. Proven track record of driving pipeline and revenue through referral, co-marketing, and partner-led programs. Deep expertise in partner segmentation, tiering strategies, enablement frameworks, and attribution models. Experience leading distributed or global marketing teams in collaboration with Sales, RevOps, and Revenue Marketing. Strong familiarity with marketing and analytics tools such as Salesforce, Marketo, 6sense, Power BI, and PRM platforms. Demonstrated ability to operate at an executive level with strong cross-functional alignment and communication skills. AI fluency with the ability to apply emerging technologies to improve marketing efficiency and performance. Strong analytical mindset with a focus on data-driven decision-making and measurable business impact. Benefits: Competitive salary aligned with experience and location, with ranges up to approximately $341,900 annually depending on region. Performance-based bonuses and additional incentive opportunities. Comprehensive health, dental, life, and disability insurance coverage (varies by location). Paid time off and paid parental leave programs. Inclusive and diverse workplace culture with employee resource groups and executive sponsorship. Strong commitment to learning, innovation, and AI-driven transformation across the organization. Opportunity to work in a high-growth SaaS environment with significant global scale and impact.
• How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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