Vice President, Commercial Strategy - US Remote

Overview

PerfectServe is seeking a Vice President of Commercial Strategy to serve as a close partner to the Chief Revenue Officer, operating as a strategic extension of the CRO across go-to-market strategy, growth priorities, and executive initiatives.  This role is accountable for defining where we focus, how we win, and which opportunities matter most. It ensures commercial strategy is clear, data-driven, and aligned to the highest-impact growth opportunities across the business.

Core Accountabilities

Commercial Strategy and Direction

• Define where PerfectServe will compete across segments, customer profiles, and solution areas
• Establish clear strategic choices and tradeoffs to guide investment and focus
• Shape how the company wins in the market, including go-to-market approach and growth priorities

Customer Mix and Segmentation

• Define ideal customer profile and segmentation strategy
• Own the strategic view of customer mix across segments, deal size, and lifecycle stage
• Recommend where to focus, expand, or deprioritize based on growth potential and performance

Segment and Expansion Strategy

• Define strategy for priority growth areas, including non-acute care, ambulatory, and ASCs
• Identify and prioritize expansion opportunities across new markets and existing customers
• Establish clear entry strategies and growth priorities for targeted segments

Commercial Perspective on Strategic Partnerships

• Provide commercial perspective on the potential impact of strategic partnerships
• Assess alignment to ICP, segments, and growth priorities
• Frame where partnerships can meaningfully contribute to growth and where they will not scale
• Bring visibility to how partnerships contribute to pipeline, expansion, and revenue

(Chief Strategy Officer owns partnership strategy; VP of Partnerships owns relationships and execution)

Executive Narrative and Board Preparation

• Own development of commercial narratives for board and executive audiences
• Synthesize pipeline, performance, and market dynamics into clear, actionable insights
• Partner with the CRO to frame growth strategy, risks, and opportunities

Key Responsibilities

CRO Partnership and Strategic Leadership

• Operate as a strategic extension of the CRO, supporting prioritization and decision making
• Provide structured analysis to inform resource allocation and growth investments
• Act as a connector across Sales, Marketing, Product, Customer Success, and Strategy

Go-to-Market Strategy (Direction, Not Execution)

• Define go-to-market strategy across segments, personas, and solution areas
• Establish commercial plays and coverage models at a strategic level
• Set direction for positioning, packaging, and pricing in partnership with Product and Marketing

(CMO owns campaign execution, demand generation, and messaging delivery)

Customer and Product Alignment

• Provide commercial input into product positioning, packaging, and roadmap priorities
• Ensure market and customer insights are reflected in strategic recommendations

(Product and Product Marketing own execution and delivery)

Commercial Analytics and Insights

• Partner with RevOps and Finance on segmentation models, cohort analysis, and forecasting
• Use data to refine strategy and inform commercial priorities

(RevOps owns systems, reporting infrastructure, and operational analytics)

AI-Enabled Insight Generation

• Leverage tools such as Claude to enhance analysis and scenario modeling
• Introduce AI-enabled approaches to improve speed and quality of decision making

Qualifications

• 10+ years in commercial strategy, go-to-market leadership, or management consulting
• Experience in healthcare technology or complex enterprise environments preferred
• Proven ability to operate at both executive strategy and field-adjacent levels
• Strong experience supporting executive leadership and board preparation
• Experience with segmentation, analytics, and commercial modeling
• Familiarity with AI tools such as Claude
• Exceptional communication and influence skills

Success Metrics

• Clear, adopted commercial strategy across segments and solutions
• Improved customer mix aligned to higher-value opportunities
• Measurable expansion into non-acute care and priority segments
• Increased pipeline quality and expansion revenue
• High-quality, executive-ready board materials and narratives

Leadership Profile

• Thinks like an executive and acts like an owner
• Brings clarity and focus to complex decisions
• Leads through influence and alignment
• Comfortable in ambiguity and able to create structure quickly
• Grounded in Being Brilliant at the Basics

Why Join PerfectServe?

At PerfectServe, we are transforming healthcare communication and collaboration to help clinicians deliver better care. You’ll work with a dedicated and mission-driven team in an environment that values growth, transparency, and innovation.

The base salary range begins at $170K USD, final compensation is structured individually based on scope and experience.. The salary range listed for this role reflects our commitment to pay transparency and is based on market data, internal equity, and the scope of responsibilities. compensation will be determined by a combination of factors, including the candidate’s experience, skills, and the specific team or product area they support.We regularly review compensation across the company to ensure fairness and consistency. If you are a current employee and have questions about how your compensation aligns with our ranges, we encourage you to speak with your manager or People Operations.

Overview

PerfectServe is seeking a Vice President of Commercial Strategy to serve as a close partner to the Chief Revenue Officer, operating as a strategic extension of the CRO across go-to-market strategy, growth priorities, and executive initiatives.  This role is accountable for defining where we focus, how we win, and which opportunities matter most. It ensures commercial strategy is clear, data-driven, and aligned to the highest-impact growth opportunities across the business.

Core Accountabilities

Commercial Strategy and Direction

• Define where PerfectServe will compete across segments, customer profiles, and solution areas
• Establish clear strategic choices and tradeoffs to guide investment and focus
• Shape how the company wins in the market, including go-to-market approach and growth priorities

Customer Mix and Segmentation

• Define ideal customer profile and segmentation strategy
• Own the strategic view of customer mix across segments, deal size, and lifecycle stage
• Recommend where to focus, expand, or deprioritize based on growth potential and performance

Segment and Expansion Strategy

• Define strategy for priority growth areas, including non-acute care, ambulatory, and ASCs
• Identify and prioritize expansion opportunities across new markets and existing customers
• Establish clear entry strategies and growth priorities for targeted segments

Commercial Perspective on Strategic Partnerships

• Provide commercial perspective on the potential impact of strategic partnerships
• Assess alignment to ICP, segments, and growth priorities
• Frame where partnerships can meaningfully contribute to growth and where they will not scale
• Bring visibility to how partnerships contribute to pipeline, expansion, and revenue

(Chief Strategy Officer owns partnership strategy; VP of Partnerships owns relationships and execution)

Executive Narrative and Board Preparation

• Own development of commercial narratives for board and executive audiences
• Synthesize pipeline, performance, and market dynamics into clear, actionable insights
• Partner with the CRO to frame growth strategy, risks, and opportunities

Key Responsibilities

CRO Partnership and Strategic Leadership

• Operate as a strategic extension of the CRO, supporting prioritization and decision making
• Provide structured analysis to inform resource allocation and growth investments
• Act as a connector across Sales, Marketing, Product, Customer Success, and Strategy

Go-to-Market Strategy (Direction, Not Execution)

• Define go-to-market strategy across segments, personas, and solution areas
• Establish commercial plays and coverage models at a strategic level
• Set direction for positioning, packaging, and pricing in partnership with Product and Marketing

(CMO owns campaign execution, demand generation, and messaging delivery)

Customer and Product Alignment

• Provide commercial input into product positioning, packaging, and roadmap priorities
• Ensure market and customer insights are reflected in strategic recommendations

(Product and Product Marketing own execution and delivery)

Commercial Analytics and Insights

• Partner with RevOps and Finance on segmentation models, cohort analysis, and forecasting
• Use data to refine strategy and inform commercial priorities

(RevOps owns systems, reporting infrastructure, and operational analytics)

AI-Enabled Insight Generation

• Leverage tools such as Claude to enhance analysis and scenario modeling
• Introduce AI-enabled approaches to improve speed and quality of decision making

Qualifications

• 10+ years in commercial strategy, go-to-market leadership, or management consulting
• Experience in healthcare technology or complex enterprise environments preferred
• Proven ability to operate at both executive strategy and field-adjacent levels
• Strong experience supporting executive leadership and board preparation
• Experience with segmentation, analytics, and commercial modeling
• Familiarity with AI tools such as Claude
• Exceptional communication and influence skills

Success Metrics

• Clear, adopted commercial strategy across segments and solutions
• Improved customer mix aligned to higher-value opportunities
• Measurable expansion into non-acute care and priority segments
• Increased pipeline quality and expansion revenue
• High-quality, executive-ready board materials and narratives

Leadership Profile

• Thinks like an executive and acts like an owner
• Brings clarity and focus to complex decisions
• Leads through influence and alignment
• Comfortable in ambiguity and able to create structure quickly
• Grounded in Being Brilliant at the Basics

Why Join PerfectServe?

At PerfectServe, we are transforming healthcare communication and collaboration to help clinicians deliver better care. You’ll work with a dedicated and mission-driven team in an environment that values growth, transparency, and innovation.

The base salary range begins at $170K USD, final compensation is structured individually based on scope and experience.. The salary range listed for this role reflects our commitment to pay transparency and is based on market data, internal equity, and the scope of responsibilities. compensation will be determined by a combination of factors, including the candidate’s experience, skills, and the specific team or product area they support.We regularly review compensation across the company to ensure fairness and consistency. If you are a current employee and have questions about how your compensation aligns with our ranges, we encourage you to speak with your manager or People Operations.