VP of Growth Marketing

Job Description

• This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Growth Marketing based in the United States. This is a senior, high-impact leadership role responsible for scaling a fast-growing DTC and subscription-based business through data-driven, full-funnel growth strategies. You will own the end-to-end revenue engine across acquisition, retention, and eCommerce performance, shaping how customers discover, convert, and stay engaged with the brand. The role combines strategic vision with hands-on execution across multiple paid and performance channels, including paid social, search, affiliate, podcast, TV, and emerging media. You will partner closely with creative, brand, and product teams to develop high-performing campaigns that balance storytelling with measurable performance outcomes. As a key member of the leadership team, you will also build and mentor a high-performing growth organization, fostering a culture of experimentation, accountability, and speed. This position is ideal for a leader who thrives in fast-moving, entrepreneurial environments and is motivated by both brand impact and revenue outcomes. You will play a central role in defining the future trajectory of a mission-driven consumer health business.
• Accountabilities: Own the full growth marketing strategy across acquisition, retention, and eCommerce performance, with direct responsibility for revenue outcomes and scaling efficiency Design and execute a comprehensive, full-funnel growth strategy that balances brand building with performance marketing and customer lifetime value optimization Lead all paid and performance marketing channels, including paid social, paid search, affiliate, podcast, TV, direct mail, out-of-home, and emerging digital channels Build and manage forecasting models, budgets, and KPIs to ensure predictable, scalable, and cost-efficient revenue growth Oversee testing and optimization of creative, messaging, audience segmentation, and channel mix in partnership with brand and creative teams Develop and implement attribution, measurement, and media mix modeling approaches (including TTF and MMM) to guide investment decisions Recruit, lead, and mentor a high-performing growth marketing team across multiple channels and disciplines Drive a culture of experimentation, rapid iteration, and data-driven decision-making across all growth initiatives Collaborate cross-functionally with brand, product, and customer experience teams to align growth strategy with overall business objectives Requirements: 12+ years of experience in DTC and CPG growth marketing, with a proven track record of scaling consumer brands Deep expertise in subscription-based business models and performance-driven growth strategies Strong hands-on experience managing large-scale paid media budgets across multiple channels Proven ability to balance brand marketing with performance marketing, with strong command of CAC, LTV, and unit economics Strong analytical mindset with the ability to interpret data and translate insights into actionable growth strategies Experience building and leading high-performing marketing teams in fast-paced, entrepreneurial environments Strong understanding of eCommerce best practices, customer journey optimization, and digital conversion principles Excellent communication and leadership skills with the ability to influence senior stakeholders and cross-functional partners Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-moving environment Comfortable operating in a test-and-learn, high-velocity growth culture Benefits: Competitive executive compensation package aligned with senior leadership responsibilities Fully remote work flexibility within the United States Opportunity to lead and scale a high-growth DTC subscription brand at significant scale High-impact leadership role with direct ownership of revenue growth and marketing strategy Strong autonomy in shaping growth strategy, team structure, and channel mix Collaborative, mission-driven environment focused on performance, innovation, and impact Opportunity to build and lead a world-class growth marketing organization.
• How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
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