Web Growth Lead

Role: Web Growth Lead

Team: Marketing

Location: Remote working (UK based).

We are currently a remote-first organisation, but hybrid working may be an option in the future.

Salary: up to £45k - £50k depending on experience, plus equity and benefits

Hours: Full-Time 

Please note

All communication regarding your application should go through the official application channels or our company careers page. Contacting Vestd employees via email, personal social media, or other informal routes is not appropriate. We also have a zero-tolerance approach to any form of harassment or abuse directed at our team. Candidates who do not respect these boundaries may be disqualified from the recruitment process and, in serious cases, barred from applying in future. 

About Vestd

Vestd is a leading sharetech platform for equity management - shares schemes, fund raising, company secretarial and much more.

Our regulated platform makes light work of all of the most popular and tax-efficient share scheme types, empowering businesses to attract and retain their talent. Our powerful software also helps investors, and founders seeking investment.

Vestd was founded by Ifty Nasir, who lives and breathes our mission. Vestd’s big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are all about inclusion and fairness for our customers and our team.

Vestd is also a B Corp-certified company, which means we’re committed to balancing profit with purpose. We care about our people, our customers, and the wider world – and we hold ourselves to the highest social and environmental standards.

If you’d like to learn more about Vestd, check out this short video from our founder, Ifty.

Equality, diversity and inclusion (EDI) at Vestd 

At Vestd, we prioritise equality, diversity, and inclusion, so we write about it here rather than at the end of the job advertisement. We’re committed to building a respectful, inclusive, and diverse team. Trust is one of our core values; with that comes a commitment to fairness and transparency. We want to be open about our EDI efforts.

Research shows that while men are likely to apply when they meet 60% of a job’s requirements, women and individuals from underrepresented groups often apply only when they meet every criterion. 

We understand the value of transferable skills and the unique perspectives that diversity brings. That’s why we encourage applications from candidates with unique strengths and experiences.

If you need any adjustments or support with your application, please let us know in your application or throughout the process.

Role: Web Growth LeadTeam: MarketingLocation: Remote working (UK based).We are currently a remote-first organisation, but hybrid working may be an option in the future.Salary: up to £45k - £50k depending on experience, plus equity and benefitsHours: Fu...

The role

We are looking for individuals who are not only passionate about our mission but also comfortable and confident using cutting-edge technologies and AI tools to streamline processes, drive innovation, and contribute to the growth of Vestd.

The Vestd website is one of our most important growth assets - and we're looking for someone to treat it like one. This is not a maintenance role. You'll own the site as a revenue channel: defining what gets built, running experiments that move pipeline metrics, and using AI tooling to ship faster and learn more quickly than a traditional team could.

You'll sit within Marketing and will operate with high autonomy, working closely with the Growth Marketing Manager and supporting our five business units.

The brief is simple: increase the website's contribution to revenue, continuously.

This is a technical role at heart. Strong front-end fundamentals, a rigorous approach to conversion optimisation, and a genuine instinct for user experience are the foundations. The AI angle accelerates everything - it doesn't replace the craft.

The primary responsibilities of this role

• The website growth roadmap - prioritised against pipeline and acquisition goals, not a backlog of requests.
• Conversion optimisation across all key journeys: homepage, product pages, pricing, trial and demo flows.
• Experimentation velocity - hypothesis-to-result cycles, with AI tooling compressing the time between idea and insight.
• Page design and build from concept to launch, working in our CMS (Hubspot) with strong HTML, CSS and JS fundamentals.
• Technical page architecture that supports both search and AI visibility - schema markup, information hierarchy, structured data.
• Website performance: Core Web Vitals, technical health, load speed.
• Data and insight: GA4, heatmaps, session data - turning signals into decisions.
• CMS architecture and scalability - a site that's fast to update and consistent in quality.

Essential elements for this role

These are the skills and qualifications we consider essential for this role: 

• Proven CRO and conversion improvement track record
• Proficient with HTML, CSS and JavaScript
• Expert-level knowledge of Hubspot CMS / CRM
• Understanding of AI tooling (agentic web development, MPC) 
• Solid UX / UI / design instincts
• Testing rigour and experimentation methodology
• Comfortable owning a growth channel with high autonomy
• Strong cross-functional communicator
• Data-led decision making - GA4, attribution, funnel analysis
• High bar for quality and clarity in UX and messaging
• Remote-first mindset
  

Nice to have

These will help you stand out from the pack:

• B2B SaaS / fintech background
• Technical SEO and LLM optimisation
• Schema markup and structured data
• Framer / Webflow experience
• API / webhook experience
• Startup/scaleup experience
• Knowledge of shares and share schemes
• Experience working in a remote team

How you work with AI

We're not looking for someone who dabbles with AI. We want someone who has fundamentally reconfigured how they work around it - using it to compress delivery cycles and run more experiments with less friction.

In practice this means: 

• Generating and pressure-testing CRO hypotheses
• Briefing and iterating page variants at speed
• Automating routine audits and performance checks
• Building lightweight interactive experiences that would previously have required a separate developer resource.
  

What we'll give you

You won't be working in isolation. You'll have access to a freelance budget covering design, copy and development support - so you can pull in the right resource for the right job rather than being expected to do everything yourself.

You'll also have genuine input into our tech stack and tooling decisions. The person in this role will have a seat at that table and real influence over the outcome.

We take key person risk seriously. The freelance support model is partly about that: ensuring the growth channel doesn't stop when someone's on holiday.

How we'll measure success

• Pipeline contribution - demo requests, sign-ups, conversion to opportunities
• Conversion rate improvement across key journeys, quarter on quarter
• Experimentation velocity: hypotheses tested, wins shipped, learnings documented
• Website performance: Core Web Vitals, load speed, UX quality
• Page delivery speed and CMS scalability
• Quality and clarity of reporting - decisions visible, not buried

Culture fit

What makes Vestd folk collaborative, adaptable, and eager to grow?

• Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm
• Adaptable - open to taking on responsibilities beyond the defined role as needed
• Passionate about contributing to a culture of innovation, collaboration, and continuous improvement
• Embraces technology to improve processes and drive efficiency

While the above describes the core responsibilities, this role may from time to time involve tasks beyond this list — as needed to respond to evolving business needs.

Role: Web Growth Lead

Team: Marketing

Location: Remote working (UK based).

We are currently a remote-first organisation, but hybrid working may be an option in the future.

Salary: up to £45k - £50k depending on experience, plus equity and benefits

Hours: Full-Time 

Please note

All communication regarding your application should go through the official application channels or our company careers page. Contacting Vestd employees via email, personal social media, or other informal routes is not appropriate. We also have a zero-tolerance approach to any form of harassment or abuse directed at our team. Candidates who do not respect these boundaries may be disqualified from the recruitment process and, in serious cases, barred from applying in future. 

About Vestd

Vestd is a leading sharetech platform for equity management - shares schemes, fund raising, company secretarial and much more.

Our regulated platform makes light work of all of the most popular and tax-efficient share scheme types, empowering businesses to attract and retain their talent. Our powerful software also helps investors, and founders seeking investment.

Vestd was founded by Ifty Nasir, who lives and breathes our mission. Vestd’s big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are all about inclusion and fairness for our customers and our team.

Vestd is also a B Corp-certified company, which means we’re committed to balancing profit with purpose. We care about our people, our customers, and the wider world – and we hold ourselves to the highest social and environmental standards.

If you’d like to learn more about Vestd, check out this short video from our founder, Ifty.

Equality, diversity and inclusion (EDI) at Vestd 

At Vestd, we prioritise equality, diversity, and inclusion, so we write about it here rather than at the end of the job advertisement. We’re committed to building a respectful, inclusive, and diverse team. Trust is one of our core values; with that comes a commitment to fairness and transparency. We want to be open about our EDI efforts.

Research shows that while men are likely to apply when they meet 60% of a job’s requirements, women and individuals from underrepresented groups often apply only when they meet every criterion. 

We understand the value of transferable skills and the unique perspectives that diversity brings. That’s why we encourage applications from candidates with unique strengths and experiences.

If you need any adjustments or support with your application, please let us know in your application or throughout the process.

Role: Web Growth LeadTeam: MarketingLocation: Remote working (UK based).We are currently a remote-first organisation, but hybrid working may be an option in the future.Salary: up to £45k - £50k depending on experience, plus equity and benefitsHours: Fu...

The role

We are looking for individuals who are not only passionate about our mission but also comfortable and confident using cutting-edge technologies and AI tools to streamline processes, drive innovation, and contribute to the growth of Vestd.

The Vestd website is one of our most important growth assets - and we're looking for someone to treat it like one. This is not a maintenance role. You'll own the site as a revenue channel: defining what gets built, running experiments that move pipeline metrics, and using AI tooling to ship faster and learn more quickly than a traditional team could.

You'll sit within Marketing and will operate with high autonomy, working closely with the Growth Marketing Manager and supporting our five business units.

The brief is simple: increase the website's contribution to revenue, continuously.

This is a technical role at heart. Strong front-end fundamentals, a rigorous approach to conversion optimisation, and a genuine instinct for user experience are the foundations. The AI angle accelerates everything - it doesn't replace the craft.

The primary responsibilities of this role

• The website growth roadmap - prioritised against pipeline and acquisition goals, not a backlog of requests.
• Conversion optimisation across all key journeys: homepage, product pages, pricing, trial and demo flows.
• Experimentation velocity - hypothesis-to-result cycles, with AI tooling compressing the time between idea and insight.
• Page design and build from concept to launch, working in our CMS (Hubspot) with strong HTML, CSS and JS fundamentals.
• Technical page architecture that supports both search and AI visibility - schema markup, information hierarchy, structured data.
• Website performance: Core Web Vitals, technical health, load speed.
• Data and insight: GA4, heatmaps, session data - turning signals into decisions.
• CMS architecture and scalability - a site that's fast to update and consistent in quality.

Essential elements for this role

These are the skills and qualifications we consider essential for this role: 

• Proven CRO and conversion improvement track record
• Proficient with HTML, CSS and JavaScript
• Expert-level knowledge of Hubspot CMS / CRM
• Understanding of AI tooling (agentic web development, MPC) 
• Solid UX / UI / design instincts
• Testing rigour and experimentation methodology
• Comfortable owning a growth channel with high autonomy
• Strong cross-functional communicator
• Data-led decision making - GA4, attribution, funnel analysis
• High bar for quality and clarity in UX and messaging
• Remote-first mindset
  

Nice to have

These will help you stand out from the pack:

• B2B SaaS / fintech background
• Technical SEO and LLM optimisation
• Schema markup and structured data
• Framer / Webflow experience
• API / webhook experience
• Startup/scaleup experience
• Knowledge of shares and share schemes
• Experience working in a remote team

How you work with AI

We're not looking for someone who dabbles with AI. We want someone who has fundamentally reconfigured how they work around it - using it to compress delivery cycles and run more experiments with less friction.

In practice this means: 

• Generating and pressure-testing CRO hypotheses
• Briefing and iterating page variants at speed
• Automating routine audits and performance checks
• Building lightweight interactive experiences that would previously have required a separate developer resource.
  

What we'll give you

You won't be working in isolation. You'll have access to a freelance budget covering design, copy and development support - so you can pull in the right resource for the right job rather than being expected to do everything yourself.

You'll also have genuine input into our tech stack and tooling decisions. The person in this role will have a seat at that table and real influence over the outcome.

We take key person risk seriously. The freelance support model is partly about that: ensuring the growth channel doesn't stop when someone's on holiday.

How we'll measure success

• Pipeline contribution - demo requests, sign-ups, conversion to opportunities
• Conversion rate improvement across key journeys, quarter on quarter
• Experimentation velocity: hypotheses tested, wins shipped, learnings documented
• Website performance: Core Web Vitals, load speed, UX quality
• Page delivery speed and CMS scalability
• Quality and clarity of reporting - decisions visible, not buried

Culture fit

What makes Vestd folk collaborative, adaptable, and eager to grow?

• Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm
• Adaptable - open to taking on responsibilities beyond the defined role as needed
• Passionate about contributing to a culture of innovation, collaboration, and continuous improvement
• Embraces technology to improve processes and drive efficiency

While the above describes the core responsibilities, this role may from time to time involve tasks beyond this list — as needed to respond to evolving business needs.