Applications Engineer - North Central US and Canada
Planar Systems • Detroit, Michigan, United States • Cleveland, Ohio, United States
Posted: October 2, 2026
Job Description
The Applications Engineer is responsible for assisting customers with the development and implementation of industry leading display solutions. The Applications Engineer serves as the primary technical contact to Consultants, Architects, and Designers for pre-sales technical support. The Applications Engineer will interact directly with our customers’ sales, engineering, and others to lead technical discussions about Planar’s display systems to arrive at an optimal solution. S/he will be responsible for training and occasionally assisting with the installation of products and services at customer sites. Additionally, the Applications Engineer will be responsible for providing feedback and following up on technical issues with the Product Management team.
What You’ll Do:
- Conduct product trainings and presentations, and provide technical qualification of sales opportunities for Sales.
- Provide pre and post-sale integration and application development support to new and existing customer base.
- Partner with Customer Service as necessary to resolve post-sale technical issues.
- Partner with Sales to initiate technical discussions with current and prospective customers.
- Make presentations and perform product demonstrations for the customer’s decision-makers and influencers. Assist the Sales team on sales calls.
- Advocate customer needs to the Product Management team.
- Create technical documents and drawings in support of sales process.
- Assist Sales with proposal creation and technical order review.
- Provide on-site support to Planar partners and customers to perform training and installation as required.
- Prepare and coordinate hardware and software applications for use in both short- and long-term customer demonstrations.
- Have a valid driver’s license and automobile insurance coverage
- Provide technical feedback on enhancements and changes to existing and development products.
- Advise management on issues arising from product development problems identified through communications with the customer.
- Support marketing activities including trade shows, technical articles, as required.
- Support engineering activities including, but not limited to, product roll-outs and technical publication review in support of business objectives.
- Assist Sales team to support Planar customers in the effort of customer support, product sustaining engineering and RMA process.
- Some higher education or vocational training, preferably in a technical field
- 2+ years in a technical sales role, preferably in a B2B technology company
- A/V product knowledge
- Excellent interpersonal skills
- Strong negotiation and selling ability
- Mental ability to conduct on-going interpersonal interactions, analyze and solve problems essential.
- Ability to actively participate in team development and team-oriented processes.
- Physical ability to use computer hardware/software required.
- Valid driver’s license and vehicle availability
- Valid US passport and ability to travel to Canada regularly
Physical Requirements:
- Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
- Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
- Physical ability to use computer hardware/software required
- Long hours on computer keyboard. Prolonged periods of standing and/or walking.
- Ability to read, write, and understand English
- Ability to maintain acceptable standards of conduct and professionalism
- Ability to come to work demonstrating timely and regular attendance
- Ability to handle stress
- Work overtime or work on-call, nights, or weekends
- Lift, pull, or carry up to 40 pounds and stand for long periods of time