Sales Director, West
Planar Systems • San Francisco, California, United States • Denver, Colorado, United States
No Relocation
Posted: September 28, 2026
Job Description
Are you ready to put your skills to work in a dynamic and growing company? Are you passionate about technology and want to see video, imagery, and data come to life on big electronic canvases? Are you ready to make a difference and assist us as we help shape the way people think about and use digital signage now and into the future?
What you'll do:
- Refine and execute sales strategy to meet business goals in the Western territory.
- Develop assigned team including account managers and applications engineers for sales related skills, business acumen and product knowledge.
- Establish performance measures and evaluate effectiveness of assigned sales account managers, regional technical sales roles such as Applications Engineers, channel partners, Manufacturers’ Reps, and programs.
- Contribute to pricing decisions by providing market intelligence, competitive information, and other market, customer, and partner feedback.
- Identify, recruit, attain, and manage the best resellers and industry thought-leaders in the territory.
- Solicit and participate in joint sales calls, promote marketing programs, participate/conduct trainings and product demonstrations, participate in tradeshows and model the speed, agility, aggressiveness, teamwork, and responsiveness required to win in our marketplace.
- Actively contribute to the development of channel marketing programs - work with outbound marketing to develop and implement channel marketing programs and sales tools that grow revenue within the channel.
- Actively contribute to the ongoing analysis, refinement and execution of business strategies.
- Responsible for developing, executing and maintaining a successful showroom strategy across the region.
- Develop and maintain forecast reporting and provider regular and accurate updates to leadership.
- Communicate market and product information to business leadership team.
- Bachelor’s degree in business or related field or equivalent experience preferred.
- Minimum of five years of technology sales leadership experience, which includes at least 3 years of proAV experience (required).
- Prior sales experience with LED and LCD displays, as well as large flat panels preferred.
- Prior experience in proAV sales through the integration channel preferred.
- Track record of demonstrated success selling and forecasting sales in the territory required.
- Demonstrated effective communication skills; oral, written and presentation skills are required.
- Proficiency in Microsoft Office applications required. Preference for prior experience using Salesforce.com.
- Preference for experience with contemporary productivity and communication tools (eg Skype, Social Media, telepresence, etc)
- Demonstrated ability to deliver results in fast paced dynamic environment required.
- Role is located in the Western US.
Physical Requirements:
- Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
- Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
- Physical ability to use computer hardware/software required
- Some lifting (up to 30 lbs.). Long hours on computer keyboard. Prolonged periods of standing and/or walking.
- Travel required 60-80% required.